In the Argentinian media

Interview with Patricia Valli, Economics Editor from Perfil As I prepare for my keynote about the future of public relations and the lessons we should learn from the feminization of the profession, an interview I gave to the Argentinian national-circulation paper, Perfil, has been published. You can find it here and below.

AI and (the future of) PR

Earlier this year I have been interviewed by Inpuncto, the newsletter of PilotProjekt, about corporate communications and AI. This was right before the results of #PR2025 were released and after my contribution to AMEC’s Measurement Month on measuring VR (virtual reality) and AR (augmented reality) for PR. The interview has been translated in German. The …

PR2025 – future-proofing PR/Comms (free download)

DOWNLOAD THE FULL REPORT HERE During November 2018 and March 2019 I have been running a Delphi method study investigating the trends, competences, solutions and responsibilities for development for development for PR/Comms in the mid-term. It started off as a discussion and debate about communicators are ready for a tech-driven future (whether they would work …