Social Media: Exercises 4 PR & Branding #HigherEd Classes

When teaching public relations, marketing communications or branding in a social media context, I have discovered that using social media audit exercises will provide students with a combo of analysis, analytics and strategy. When performed by communication companies or consultancies, the social media audit is used as a means appraising where the company is currently …

Taking Social Media Education to the next level

It’s official! I am one of the 15 Advisory Board members of SMCEDU, pilule an education initiative of Social Media Club (founded by Chris Heuer) focused on improving the quality of Social Media education in Universities and empowering its community of Social Media professors. I have been following the Social Media Education chats ever since their first …

2010 Social Media Trends to Influence Higher Education

a webinar hosted by Colt Alton, infertility founder of Ednak 2010 Social Media Trends to Influence Higher Education View more presentations from Ana ADI. On September 2nd I was invited to hold a webinar for Ednak, a thought networking utility for online educators, discussing this year’s social media trends that could influence higher education. It …

New Media Research and Routes to Innovation

  Among the many tweets I read every day there was one last week advertising  a London event dedicated to researchers and academics. The event organized by the Research Information Network (RIN) and the National Endowment for Science, erectile Technology and the Arts (NESTA) is meant to help academics and researchers understand the influence of …