Navigating the C-Suite and Edna Ayme-Yahil’s PR Journey

Ana Adi ยท #1 Edna Ayme-Yahil_Women in PR with Ana Adi In this episode of Women in PR, Ana Adi interviews Dr. Edna Ayme Yahil during which Edna shares her serendipitous journey into PR, starting from her academic background in history to her roles at UNESCO and Philip Morris. The conversation explores the importance of …

Corporate activism book (free download)

A collection of articles, research updates and solutions for a rising trend FREE DOWNLOAD One of 2019’s most prominent theme for PR/Comms was business with purpose, a new take and a mixture, it felt to me, between Kramer & Porter’s creating shared value (CSV) concept and Simon Sinek’s “start with why”. In a sense, the …