New publication: PESO media strategy shifts to SOEP
The first academic article reflecting on the results from the first Asia-Pacific Communication Monitor research which I coordinated last year has been now published. Published with Jim Macnamara, May Lwin andAnsgar Zerfass in Public Relations Review, the article reveals a major shift from the traditional PESO model of media use by organizations (paid, earned, shared, owned) …
Read more “New publication: PESO media strategy shifts to SOEP”