3rd Employer Branding conference

The 3rd Employer Branding conference organized by Quadriga, the mission was ambitious: to follow the entire roadmap of developing an employer brand, encapsulated in ‘think – do – measure – learn’. My Twitter “Moments” summary captures some of the insights from the day. It’s been a very busy two days, packed with very diverse presentations …

PR Measurement interview in Delfi

In preparation of the PR Impact Awards, I also met with JÅ«ratÄ— ŽuolytÄ— from Delfi, Lithuania’s biggest online news platform, to discuss (what else) about PR measurement.  I have to admit that she grilled me on why PR should be measured and how it can be done, teasing out a preview of my talk planned for …

Post-PR Impact Awards 2017

I have been looking forward to my visit to Vilnius and my participation to the PR Impact Awards 2017 and it was so great! It was at Lina Jakucioniene‘s invitation, an ambassador of the European Association of Communication Directors and Chairperson of the Board of Lithuanian Public Relations Specialists Association, that I went there and I …

PR Impact Awards 2017 – See you there!

Vilnius, here I come! I am really looking forward to joining Lithuania’s largest annual PR and Comms event (PR Impact Awards 2017) organized by the Lithuanian Public Relations Specialists’ Association and the Lithuanian Association of Public Relations Agencies. It is a conference-awards combo (speakers in the morning, shortlisted projects and awards ceremony in the afternoon/evening) so …

The No. 1 Travel Mistake You’re Making (And 4 Ways To Fix It)

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nam laoreet, nunc et accumsan cursus, neque eros sodales lectus, in fermentum libero dui eu lacus. Nam lobortis facilisis sapien non aliquet. Aenean ligula urna, vehicula placerat sodales vel, tempor et orci. Donec molestie metus a sagittis condimentum. Duis vulputate lectus massa, vel viverra sem interdum sit …