New publication: ‘PESO’ media strategy shifts to ‘SOEP’

The first academic article reflecting on the results from the first Asia-Pacific Communication Monitor research which I coordinated last year has been now published. Published with Jim Macnamara, unhealthy  May Lwin and Ansgar Zerfass in Public Relations Review, the article reveals a major shift from the traditional PESO model of media use by organizations (paid, earned, shared, owned) to an …

Salzburg Academy on Media and Global Change

  This year I had the pleasure to be invited to join the Salzburg Academy on Media and Global Change as a visiting scholar. Organized by the Salburg Global Media Seminar and hosted at the stunningly beautiful Schloss Leopoldskron, the academy describes itself as a “multidimensional initiative that provides curricular materials, more about training and …

The 3 key elements of Social Media Management

  A summary of the Social Media Management – content planning, prosthesis daily routine and tools workshop delivered on June 11 as part of BU’s Festival of Learning “Only organizations with big budgets do well on social media” someone told me yesterday at the Social Media Management workshop I ran as part of BU’s Festival …