{"id":1795,"date":"2018-12-04T13:41:13","date_gmt":"2018-12-04T13:41:13","guid":{"rendered":"http:\/\/www.anaadi.net\/?p=1795"},"modified":"2018-12-04T13:41:13","modified_gmt":"2018-12-04T13:41:13","slug":"how-to-evaluate-vr-and-ar-for-pr","status":"publish","type":"post","link":"https:\/\/www.anaadi.net\/blog\/2018\/12\/04\/how-to-evaluate-vr-and-ar-for-pr\/","title":{"rendered":"How to evaluate VR and AR for PR"},"content":{"rendered":"

AMEC’s Measurement Month has been incredibly busy, with loads of interesting events around the world, and some fantastic publications too.<\/p>\n

PRNews<\/a> (usually focused on the North American communications market) had quite a full list dedicated to measurement, so needless to say, it feels fantastic to be part of it representing both Quadriga University of Applied Sciences<\/a> and the Institute for Public Relations<\/a>‘ Measurement Commission.<\/p>\n

My piece looks at the measurement and evaluation of virtual reality and augmented reality applications for communications<\/a>. It is a “back to the basics” kind of argument, but with all the worries about technology\u00c2\u00a0and its influence on the communicators’ jobs, this post should bring (I hope) a little assurance that the game hasn’t changed that much (yet).<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

AMEC’s Measurement Month has been incredibly busy, with loads of interesting events around the world, and some fantastic publications too. PRNews (usually focused on the North American communications market) had quite a full list dedicated to measurement, so needless to say, it feels fantastic to be part of it representing both Quadriga University of Applied […]<\/p>\n","protected":false},"author":1,"featured_media":1796,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"status","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[337],"tags":[685,651,691,665,627,690,652],"class_list":["post-1795","post","type-post","status-publish","format-status","has-post-thumbnail","hentry","category-publications-research","tag-amecmm","tag-ar","tag-ipr","tag-measurepr","tag-prmeasure","tag-prnews","tag-vr","post_format-post-format-status"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t