{"id":1793,"date":"2018-12-04T13:26:03","date_gmt":"2018-12-04T13:26:03","guid":{"rendered":"http:\/\/www.anaadi.net\/?p=1793"},"modified":"2018-12-04T13:26:03","modified_gmt":"2018-12-04T13:26:03","slug":"amecmm-kida-conference-in-bulgaria","status":"publish","type":"post","link":"https:\/\/www.anaadi.net\/blog\/2018\/12\/04\/amecmm-kida-conference-in-bulgaria\/","title":{"rendered":"AMECMM – KIDA conference in Bulgaria"},"content":{"rendered":"

November is not only a time to grow beards but also a month to talk about measurement and evaluation of communication. It is thus a time when under AMEC’s Measurement Month<\/a> umbrella, communicators around the world, talk (a bit more loudly) about the need for measurement and evaluation, diss AVEs and think about how automation and digitalization help or not their work.<\/p>\n

The Measurement Commission members of the Institute for Public Relations<\/a> were thus rather busy in November (and not only – check out this fantastic list of white papers, toolkits and guidelines).\u00c2\u00a0<\/a><\/p>\n

Thomas Stoeckle<\/a> and I had the pleasure to be invited and team up for the KIDA Conference – The value of communications in the digital age<\/a>\u00c2\u00a0hosted by A Data\u00c2\u00a0Pro<\/a> and organized in Velico Tirnovo, Bulgaria’s second biggest city (quite picturesque, with amazing cuisine – you should definitely try their cakes – and with a sense for fashion and subdued elegance).<\/p>\n

Our workshop covered both the present and the future of measurement and inviting the audience to identify together with us solutions to their measurement challenges.<\/p>\n

Our message was rather simple: research is essential to PR\/Comms, needs to be ongoing and cross-platform. This is what makes measurement and evaluation realistic and strengthens the claim to legitimacy and credibility of communicators.<\/p>\n

Keep an eye on #kidaconference<\/a> on Twitter and the conference website for more updates.<\/p>\n

In the meantime, I leave you with my most beloved image from Velico Tirnovo.<\/p>\n

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Postcard perfect #velicotarnovo #bulgaria #travel #workandfun<\/a><\/p>\n

A post shared by Ana Adi<\/a> (@ana_ady) on