{"id":1344,"date":"2016-04-04T20:01:34","date_gmt":"2016-04-04T20:01:34","guid":{"rendered":"http:\/\/www.anaadi.net\/?p=1344"},"modified":"2024-08-06T08:40:06","modified_gmt":"2024-08-06T08:40:06","slug":"new-publication-peso-media-strategy-shifts-to-soep","status":"publish","type":"post","link":"https:\/\/www.anaadi.net\/blog\/2016\/04\/04\/new-publication-peso-media-strategy-shifts-to-soep\/","title":{"rendered":"New publication: PESO media strategy shifts to SOEP"},"content":{"rendered":"<p>The first academic article reflecting on the results from the first Asia-Pacific Communication Monitor research which I coordinated last year has been now published. Published with <a id=\"authname_N41879360N6829b91c\" class=\"authorName svAuthor\" href=\"http:\/\/www.sciencedirect.com\/science\/article\/pii\/S0363811116300248#\" data-orcid=\"\" data-t=\"a\" data-fn=\"Jim\" data-ln=\"Macnamara\" data-pos=\"1\" data-tb=\"\">Jim Macnamara<\/a><span style=\"font-size: 13.3333px; line-height: 20px;\">,\u00a0 <\/span><a id=\"authname_N41879360N682a433c\" class=\"authorName svAuthor\" href=\"http:\/\/www.sciencedirect.com\/science\/article\/pii\/S0363811116300248#\" data-orcid=\"\" data-t=\"a\" data-fn=\"May\" data-ln=\"Lwin\" data-pos=\"2\" data-tb=\"\">May Lwin<\/a><span style=\"font-size: 13.3333px; line-height: 20px;\"> and<\/span><a id=\"authname_N41879360N682a44a4\" class=\"authorName svAuthor\" href=\"http:\/\/www.sciencedirect.com\/science\/article\/pii\/S0363811116300248#\" data-orcid=\"\" data-t=\"a\" data-fn=\"Ansgar\" data-ln=\"Zerfass\" data-pos=\"4\" data-tb=\"\">Ansgar Zerfass<\/a> in Public Relations Review,<span style=\"font-size: 13.3333px; line-height: 20px;\">\u00c2\u00a0<\/span>the article reveals a major shift from the traditional PESO model of media use by organizations (paid, earned, shared, owned) to an emerging SOEP model (shared, owned, earned, paid). This affords new opportunities for practitioners, but also poses practical and ethical dilemmas.<\/p>\n<p>Here are the article highlights as available on PR Review:<\/p>\n<ul>\n<li>The traditional focus on &#8220;paid, earned, and owned\u00e2&#8221; media is changing with growing resistance to advertising and growth in social media.<\/li>\n<li>In the next three years, shared media (e.g., social media) and owned media are expected to be most important, according to a practitioners survey.<\/li>\n<li>However, new forms of owned media, including sponsored content and native advertising pose ethical questions and dilemmas.<\/li>\n<li>Research suggests that expanded codes of ethics, reflexivity among practitioners, and further research are needed.<\/li>\n<\/ul>\n<p>The entire article can be found in <a href=\"http:\/\/www.sciencedirect.com\/science\/article\/pii\/S0363811116300248\">Public Relations Review<\/a>.<\/p>\n<p>The citation is here:<\/p>\n<p>Macnamara, J., Lwin, M., Adi, A., &amp; Zerfass, A. (2016). PESO media strategy shifts to SOEP: Opportunities and ethical dilemmas. <i>Public Relations Review<\/i>. <a id=\"ddDoi\" class=\"S_C_ddDoi\" href=\"http:\/\/dx.doi.org\/10.1016\/j.pubrev.2016.03.001\" target=\"doilink\" rel=\"noopener\">doi:10.1016\/j.pubrev.2016.03.001<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The first academic article reflecting on the results from the first Asia-Pacific Communication Monitor research which I coordinated last year has been now published. Published with Jim Macnamara,\u00a0 May Lwin andAnsgar Zerfass in Public Relations Review,\u00c2\u00a0the article reveals a major shift from the traditional PESO model of media use by organizations (paid, earned, shared, owned) [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1345,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[337,10],"tags":[600,601,602,190,578,603],"class_list":["post-1344","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publications-research","category-research","tag-apcm","tag-asia-pacific","tag-peso","tag-public-relations","tag-research","tag-soep"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.2.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"The first academic article reflecting on the results from the first Asia-Pacific Communication Monitor research which I coordinated last year has been now published. 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09:37:11","updated":"2025-07-08 15:34:13","seo_analyzer_scan_date":null,"focus_keyword":null,"additional_keywords":null,"truseo_locale":null},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/www.anaadi.net\/blog\/\" title=\"Home\">Home<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">\u00bb<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/www.anaadi.net\/blog\/category\/research\/\" title=\"research\">research<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">\u00bb<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/www.anaadi.net\/blog\/category\/research\/publications-research\/\" title=\"Publications\">Publications<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">\u00bb<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\tNew publication: PESO media strategy shifts to 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