{"id":1333,"date":"2016-01-04T12:11:19","date_gmt":"2016-01-04T12:11:19","guid":{"rendered":"http:\/\/www.anaadi.net\/?p=1333"},"modified":"2026-02-24T08:56:03","modified_gmt":"2026-02-24T08:56:03","slug":"new-publication-stories-heroes-and-commercials","status":"publish","type":"post","link":"https:\/\/www.anaadi.net\/blog\/2016\/01\/04\/new-publication-stories-heroes-and-commercials\/","title":{"rendered":"Stories, Heroes and Commercials"},"content":{"rendered":"<p>A new article on digital storytelling and empowerment marketing and their application to corporate communication, <a style=\"text-decoration: none; color: #676c6c;\" href=\"http:\/\/viagra-price.net\">about it<\/a> public relations and corporate social responsibility has been recently published in the <a href=\"http:\/\/www.managementdynamics.ro\/index.php\/journal\/article\/view\/160\/109\">Management Dynamics in the Knowledge Economy Journal<\/a>.<\/p>\n<p>Co-authored with <a href=\"https:\/\/ro.linkedin.com\/in\/camelia-cri%C5%9Fan-14a6767\">Dr Camelia Crisan<\/a> and Razvan Constantin Dinca, and the result of a <a href=\"http:\/\/www.anaadi.net\/speaking\/conferences\/\">conference paper presented in 2015 in Bucharest<\/a>, \u00a0the article evaluates four stories:<\/p>\n<ul>\n<li>HSBC NOW &#8211; Standing Out in a Man&#8217;s World, about New York-based Katia Bouazza, Head of Capital Financing for Latin America at HSBC;<\/li>\n<li>HSBC NOW &#8211; A Woman&#8217;s world, about Naina Lai Kidwai, Chairman of HSBC India;<\/li>\n<li>P&amp;Gs &#8211; Always #likeagirl kick off campaign and,<\/li>\n<li>P&amp;G &#8211;\u00a0 Always #likeagirl sequel campaign video, Unstoppable<\/li>\n<\/ul>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/videoseries?list=PLdwwwLR2ePk13LsyBw_W8v6PbX2NBHYmv\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>All four videos focus on women and empowerment. Our analysis however focuses mainly on the position of the brand within the story and the brand&#8217;s role in relationship to the protagonist proposed. In doing so, our comparison employs Sachs&#8217; (2012) Hero&#8217;s Journey concept.<\/p>\n<p>The full paper is available on the Journal website (see link above) and my <a href=\"http:\/\/quadriga.academia.edu\/AnaAdi\">Academia.edu profile<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A new article on digital storytelling and empowerment marketing and their application to corporate communication, about it public relations and corporate social responsibility has been recently published in the Management Dynamics in the Knowledge Economy Journal. Co-authored with Dr Camelia Crisan and Razvan Constantin Dinca, and the result of a conference paper presented in 2015 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1334,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[6,7,337,10,610],"tags":[551,594,595,596,190,588,578,571],"class_list":["post-1333","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-new-media","category-news","category-publications-research","category-research","category-storytelling","tag-csr","tag-digital-storytelling","tag-hsbc","tag-pg","tag-public-relations","tag-qualitative-research","tag-research","tag-storytelling"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.2.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"A new article on digital storytelling and empowerment marketing and their application to corporate communication, about it public relations and corporate social responsibility has been recently published in the Management Dynamics in the Knowledge Economy Journal. Co-authored with Dr Camelia Crisan and Razvan Constantin Dinca, and the result of a conference paper presented in 2015\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"anaadi\"\/>\n\t<meta name=\"google-site-verification\" content=\"N2EvUI8Azembs3nn2xGXA7lsccdFWH-JVGSP4KYLY8Y\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/www.anaadi.net\/blog\/2016\/01\/04\/new-publication-stories-heroes-and-commercials\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 5.0.2.1\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_US\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Prof. Dr. Ana ADI - Playful AI\u2011Driven PR, Reimagined for Social Good\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Stories, Heroes and Commercials - Prof. Dr. Ana ADI\" \/>\n\t\t<meta property=\"og:description\" content=\"A new article on digital storytelling and empowerment marketing and their application to corporate communication, about it public relations and corporate social responsibility has been recently published in the Management Dynamics in the Knowledge Economy Journal. Co-authored with Dr Camelia Crisan and Razvan Constantin Dinca, and the result of a conference paper presented in 2015\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/www.anaadi.net\/blog\/2016\/01\/04\/new-publication-stories-heroes-and-commercials\/\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2016-01-04T12:11:19+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2026-02-24T08:56:03+00:00\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:title\" content=\"Stories, Heroes and Commercials - Prof. Dr. Ana ADI\" \/>\n\t\t<meta name=\"twitter:description\" content=\"A new article on digital storytelling and empowerment marketing and their application to corporate communication, about it public relations and corporate social responsibility has been recently published in the Management Dynamics in the Knowledge Economy Journal. Co-authored with Dr Camelia Crisan and Razvan Constantin Dinca, and the result of a conference paper presented in 2015\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BlogPosting\",\"@id\":\"https:\\\/\\\/www.anaadi.net\\\/blog\\\/2016\\\/01\\\/04\\\/new-publication-stories-heroes-and-commercials\\\/#blogposting\",\"name\":\"Stories, Heroes and Commercials - Prof. Dr. Ana ADI\",\"headline\":\"Stories, Heroes and Commercials\",\"author\":{\"@id\":\"https:\\\/\\\/www.anaadi.net\\\/blog\\\/author\\\/anaadi\\\/#author\"},\"publisher\":{\"@id\":\"https:\\\/\\\/www.anaadi.net\\\/blog\\\/#organization\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/www.anaadi.net\\\/blog\\\/wp-content\\\/uploads\\\/2016\\\/01\\\/mdke.png\",\"width\":853,\"height\":481},\"datePublished\":\"2016-01-04T12:11:19+00:00\",\"dateModified\":\"2026-02-24T08:56:03+00:00\",\"inLanguage\":\"en-US\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.anaadi.net\\\/blog\\\/2016\\\/01\\\/04\\\/new-publication-stories-heroes-and-commercials\\\/#webpage\"},\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.anaadi.net\\\/blog\\\/2016\\\/01\\\/04\\\/new-publication-stories-heroes-and-commercials\\\/#webpage\"},\"articleSection\":\"new media, news, Publications, research, storytelling, CSR, digital storytelling, HSBC, P&amp;G, public relations, qualitative research, research, storytelling\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.anaadi.net\\\/blog\\\/2016\\\/01\\\/04\\\/new-publication-stories-heroes-and-commercials\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.anaadi.net\\\/blog\\\/#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.anaadi.net\\\/blog\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.anaadi.net\\\/blog\\\/category\\\/research\\\/#listItem\",\"name\":\"research\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.anaadi.net\\\/blog\\\/category\\\/research\\\/#listItem\",\"position\":2,\"name\":\"research\",\"item\":\"https:\\\/\\\/www.anaadi.net\\\/blog\\\/category\\\/research\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.anaadi.net\\\/blog\\\/category\\\/research\\\/publications-research\\\/#listItem\",\"name\":\"Publications\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.anaadi.net\\\/blog\\\/#listItem\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.anaadi.net\\\/blog\\\/category\\\/research\\\/publications-research\\\/#listItem\",\"position\":3,\"name\":\"Publications\",\"item\":\"https:\\\/\\\/www.anaadi.net\\\/blog\\\/category\\\/research\\\/publications-research\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.anaadi.net\\\/blog\\\/2016\\\/01\\\/04\\\/new-publication-stories-heroes-and-commercials\\\/#listItem\",\"name\":\"Stories, Heroes and Commercials\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.anaadi.net\\\/blog\\\/category\\\/research\\\/#listItem\",\"name\":\"research\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.anaadi.net\\\/blog\\\/2016\\\/01\\\/04\\\/new-publication-stories-heroes-and-commercials\\\/#listItem\",\"position\":4,\"name\":\"Stories, Heroes and Commercials\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.anaadi.net\\\/blog\\\/category\\\/research\\\/publications-research\\\/#listItem\",\"name\":\"Publications\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.anaadi.net\\\/blog\\\/#organization\",\"name\":\"Prof. Dr. Ana ADI\",\"description\":\"Playful AI\\u2011Driven PR, Reimagined for Social Good\",\"url\":\"https:\\\/\\\/www.anaadi.net\\\/blog\\\/\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.anaadi.net\\\/blog\\\/author\\\/anaadi\\\/#author\",\"url\":\"https:\\\/\\\/www.anaadi.net\\\/blog\\\/author\\\/anaadi\\\/\",\"name\":\"anaadi\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\\\/\\\/www.anaadi.net\\\/blog\\\/2016\\\/01\\\/04\\\/new-publication-stories-heroes-and-commercials\\\/#authorImage\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/98d9d500bc993393a01074fa923d2100ca2e9ba178478f5a511995ab66eb38f2?s=96&d=mm&r=g\",\"width\":96,\"height\":96,\"caption\":\"anaadi\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.anaadi.net\\\/blog\\\/2016\\\/01\\\/04\\\/new-publication-stories-heroes-and-commercials\\\/#webpage\",\"url\":\"https:\\\/\\\/www.anaadi.net\\\/blog\\\/2016\\\/01\\\/04\\\/new-publication-stories-heroes-and-commercials\\\/\",\"name\":\"Stories, Heroes and Commercials - Prof. Dr. Ana ADI\",\"description\":\"A new article on digital storytelling and empowerment marketing and their application to corporate communication, about it public relations and corporate social responsibility has been recently published in the Management Dynamics in the Knowledge Economy Journal. Co-authored with Dr Camelia Crisan and Razvan Constantin Dinca, and the result of a conference paper presented in 2015\",\"inLanguage\":\"en-US\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.anaadi.net\\\/blog\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.anaadi.net\\\/blog\\\/2016\\\/01\\\/04\\\/new-publication-stories-heroes-and-commercials\\\/#breadcrumblist\"},\"author\":{\"@id\":\"https:\\\/\\\/www.anaadi.net\\\/blog\\\/author\\\/anaadi\\\/#author\"},\"creator\":{\"@id\":\"https:\\\/\\\/www.anaadi.net\\\/blog\\\/author\\\/anaadi\\\/#author\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/www.anaadi.net\\\/blog\\\/wp-content\\\/uploads\\\/2016\\\/01\\\/mdke.png\",\"@id\":\"https:\\\/\\\/www.anaadi.net\\\/blog\\\/2016\\\/01\\\/04\\\/new-publication-stories-heroes-and-commercials\\\/#mainImage\",\"width\":853,\"height\":481},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.anaadi.net\\\/blog\\\/2016\\\/01\\\/04\\\/new-publication-stories-heroes-and-commercials\\\/#mainImage\"},\"datePublished\":\"2016-01-04T12:11:19+00:00\",\"dateModified\":\"2026-02-24T08:56:03+00:00\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.anaadi.net\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.anaadi.net\\\/blog\\\/\",\"name\":\"Prof. Dr. Ana ADI\",\"description\":\"Playful AI\\u2011Driven PR, Reimagined for Social Good\",\"inLanguage\":\"en-US\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.anaadi.net\\\/blog\\\/#organization\"}}]}\n\t\t<\/script>\n\t\t<!-- All in One SEO -->\n\n","aioseo_head_json":{"title":"Stories, Heroes and Commercials - Prof. Dr. Ana ADI","description":"A new article on digital storytelling and empowerment marketing and their application to corporate communication, about it public relations and corporate social responsibility has been recently published in the Management Dynamics in the Knowledge Economy Journal. Co-authored with Dr Camelia Crisan and Razvan Constantin Dinca, and the result of a conference paper presented in 2015","canonical_url":"https:\/\/www.anaadi.net\/blog\/2016\/01\/04\/new-publication-stories-heroes-and-commercials\/","robots":"max-image-preview:large","keywords":"","webmasterTools":{"google-site-verification":"N2EvUI8Azembs3nn2xGXA7lsccdFWH-JVGSP4KYLY8Y","miscellaneous":""},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"BlogPosting","@id":"https:\/\/www.anaadi.net\/blog\/2016\/01\/04\/new-publication-stories-heroes-and-commercials\/#blogposting","name":"Stories, Heroes and Commercials - Prof. Dr. Ana ADI","headline":"Stories, Heroes and Commercials","author":{"@id":"https:\/\/www.anaadi.net\/blog\/author\/anaadi\/#author"},"publisher":{"@id":"https:\/\/www.anaadi.net\/blog\/#organization"},"image":{"@type":"ImageObject","url":"https:\/\/www.anaadi.net\/blog\/wp-content\/uploads\/2016\/01\/mdke.png","width":853,"height":481},"datePublished":"2016-01-04T12:11:19+00:00","dateModified":"2026-02-24T08:56:03+00:00","inLanguage":"en-US","mainEntityOfPage":{"@id":"https:\/\/www.anaadi.net\/blog\/2016\/01\/04\/new-publication-stories-heroes-and-commercials\/#webpage"},"isPartOf":{"@id":"https:\/\/www.anaadi.net\/blog\/2016\/01\/04\/new-publication-stories-heroes-and-commercials\/#webpage"},"articleSection":"new media, news, Publications, research, storytelling, CSR, digital storytelling, HSBC, P&amp;G, public relations, qualitative research, research, storytelling"},{"@type":"BreadcrumbList","@id":"https:\/\/www.anaadi.net\/blog\/2016\/01\/04\/new-publication-stories-heroes-and-commercials\/#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/www.anaadi.net\/blog\/#listItem","position":1,"name":"Home","item":"https:\/\/www.anaadi.net\/blog\/","nextItem":{"@type":"ListItem","@id":"https:\/\/www.anaadi.net\/blog\/category\/research\/#listItem","name":"research"}},{"@type":"ListItem","@id":"https:\/\/www.anaadi.net\/blog\/category\/research\/#listItem","position":2,"name":"research","item":"https:\/\/www.anaadi.net\/blog\/category\/research\/","nextItem":{"@type":"ListItem","@id":"https:\/\/www.anaadi.net\/blog\/category\/research\/publications-research\/#listItem","name":"Publications"},"previousItem":{"@type":"ListItem","@id":"https:\/\/www.anaadi.net\/blog\/#listItem","name":"Home"}},{"@type":"ListItem","@id":"https:\/\/www.anaadi.net\/blog\/category\/research\/publications-research\/#listItem","position":3,"name":"Publications","item":"https:\/\/www.anaadi.net\/blog\/category\/research\/publications-research\/","nextItem":{"@type":"ListItem","@id":"https:\/\/www.anaadi.net\/blog\/2016\/01\/04\/new-publication-stories-heroes-and-commercials\/#listItem","name":"Stories, Heroes and Commercials"},"previousItem":{"@type":"ListItem","@id":"https:\/\/www.anaadi.net\/blog\/category\/research\/#listItem","name":"research"}},{"@type":"ListItem","@id":"https:\/\/www.anaadi.net\/blog\/2016\/01\/04\/new-publication-stories-heroes-and-commercials\/#listItem","position":4,"name":"Stories, Heroes and Commercials","previousItem":{"@type":"ListItem","@id":"https:\/\/www.anaadi.net\/blog\/category\/research\/publications-research\/#listItem","name":"Publications"}}]},{"@type":"Organization","@id":"https:\/\/www.anaadi.net\/blog\/#organization","name":"Prof. Dr. Ana ADI","description":"Playful AI\u2011Driven PR, Reimagined for Social Good","url":"https:\/\/www.anaadi.net\/blog\/"},{"@type":"Person","@id":"https:\/\/www.anaadi.net\/blog\/author\/anaadi\/#author","url":"https:\/\/www.anaadi.net\/blog\/author\/anaadi\/","name":"anaadi","image":{"@type":"ImageObject","@id":"https:\/\/www.anaadi.net\/blog\/2016\/01\/04\/new-publication-stories-heroes-and-commercials\/#authorImage","url":"https:\/\/secure.gravatar.com\/avatar\/98d9d500bc993393a01074fa923d2100ca2e9ba178478f5a511995ab66eb38f2?s=96&d=mm&r=g","width":96,"height":96,"caption":"anaadi"}},{"@type":"WebPage","@id":"https:\/\/www.anaadi.net\/blog\/2016\/01\/04\/new-publication-stories-heroes-and-commercials\/#webpage","url":"https:\/\/www.anaadi.net\/blog\/2016\/01\/04\/new-publication-stories-heroes-and-commercials\/","name":"Stories, Heroes and Commercials - Prof. Dr. Ana ADI","description":"A new article on digital storytelling and empowerment marketing and their application to corporate communication, about it public relations and corporate social responsibility has been recently published in the Management Dynamics in the Knowledge Economy Journal. Co-authored with Dr Camelia Crisan and Razvan Constantin Dinca, and the result of a conference paper presented in 2015","inLanguage":"en-US","isPartOf":{"@id":"https:\/\/www.anaadi.net\/blog\/#website"},"breadcrumb":{"@id":"https:\/\/www.anaadi.net\/blog\/2016\/01\/04\/new-publication-stories-heroes-and-commercials\/#breadcrumblist"},"author":{"@id":"https:\/\/www.anaadi.net\/blog\/author\/anaadi\/#author"},"creator":{"@id":"https:\/\/www.anaadi.net\/blog\/author\/anaadi\/#author"},"image":{"@type":"ImageObject","url":"https:\/\/www.anaadi.net\/blog\/wp-content\/uploads\/2016\/01\/mdke.png","@id":"https:\/\/www.anaadi.net\/blog\/2016\/01\/04\/new-publication-stories-heroes-and-commercials\/#mainImage","width":853,"height":481},"primaryImageOfPage":{"@id":"https:\/\/www.anaadi.net\/blog\/2016\/01\/04\/new-publication-stories-heroes-and-commercials\/#mainImage"},"datePublished":"2016-01-04T12:11:19+00:00","dateModified":"2026-02-24T08:56:03+00:00"},{"@type":"WebSite","@id":"https:\/\/www.anaadi.net\/blog\/#website","url":"https:\/\/www.anaadi.net\/blog\/","name":"Prof. Dr. Ana ADI","description":"Playful AI\u2011Driven PR, Reimagined for Social Good","inLanguage":"en-US","publisher":{"@id":"https:\/\/www.anaadi.net\/blog\/#organization"}}]},"og:locale":"en_US","og:site_name":"Prof. Dr. Ana ADI - Playful AI\u2011Driven PR, Reimagined for Social Good","og:type":"article","og:title":"Stories, Heroes and Commercials - Prof. Dr. Ana ADI","og:description":"A new article on digital storytelling and empowerment marketing and their application to corporate communication, about it public relations and corporate social responsibility has been recently published in the Management Dynamics in the Knowledge Economy Journal. Co-authored with Dr Camelia Crisan and Razvan Constantin Dinca, and the result of a conference paper presented in 2015","og:url":"https:\/\/www.anaadi.net\/blog\/2016\/01\/04\/new-publication-stories-heroes-and-commercials\/","article:published_time":"2016-01-04T12:11:19+00:00","article:modified_time":"2026-02-24T08:56:03+00:00","twitter:card":"summary_large_image","twitter:title":"Stories, Heroes and Commercials - Prof. Dr. Ana ADI","twitter:description":"A new article on digital storytelling and empowerment marketing and their application to corporate communication, about it public relations and corporate social responsibility has been recently published in the Management Dynamics in the Knowledge Economy Journal. Co-authored with Dr Camelia Crisan and Razvan Constantin Dinca, and the result of a conference paper presented in 2015"},"aioseo_meta_data":{"post_id":"1333","title":null,"description":null,"keywords":null,"keyphrases":{"focus":{"keyphrase":"","score":0,"analysis":{"keyphraseInTitle":{"score":0,"maxScore":9,"error":1}}},"additional":[]},"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":"","og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"BlogPosting","isEnabled":true},"graphs":[]},"schema_type":"default","schema_type_options":null,"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":"-1","robots_max_videopreview":"-1","robots_max_imagepreview":"large","priority":null,"frequency":"default","local_seo":null,"breadcrumb_settings":null,"limit_modified_date":false,"ai":{"faqs":[],"keyPoints":[],"titles":[],"descriptions":[],"socialPosts":{"email":[],"linkedin":[],"twitter":[],"facebook":[],"instagram":[]}},"created":"2023-02-27 09:37:11","updated":"2026-02-24 09:10:50","seo_analyzer_scan_date":null,"focus_keyword":null,"additional_keywords":null,"truseo_locale":null},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/www.anaadi.net\/blog\/\" title=\"Home\">Home<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">\u00bb<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/www.anaadi.net\/blog\/category\/research\/\" title=\"research\">research<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">\u00bb<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/www.anaadi.net\/blog\/category\/research\/publications-research\/\" title=\"Publications\">Publications<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">\u00bb<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\tStories, Heroes and Commercials\n\t\t<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/www.anaadi.net\/blog\/"},{"label":"research","link":"https:\/\/www.anaadi.net\/blog\/category\/research\/"},{"label":"Publications","link":"https:\/\/www.anaadi.net\/blog\/category\/research\/publications-research\/"},{"label":"Stories, Heroes and Commercials","link":"https:\/\/www.anaadi.net\/blog\/2016\/01\/04\/new-publication-stories-heroes-and-commercials\/"}],"featured_media_urls":{"thumbnail":["https:\/\/www.anaadi.net\/blog\/wp-content\/uploads\/2016\/01\/mdke-290x290.png",290,290,true],"medium":["https:\/\/www.anaadi.net\/blog\/wp-content\/uploads\/2016\/01\/mdke-300x169.png",300,169,true],"medium_large":["https:\/\/www.anaadi.net\/blog\/wp-content\/uploads\/2016\/01\/mdke-768x433.png",768,433,true],"large":["https:\/\/www.anaadi.net\/blog\/wp-content\/uploads\/2016\/01\/mdke.png",853,481,false],"1536x1536":["https:\/\/www.anaadi.net\/blog\/wp-content\/uploads\/2016\/01\/mdke.png",853,481,false],"2048x2048":["https:\/\/www.anaadi.net\/blog\/wp-content\/uploads\/2016\/01\/mdke.png",853,481,false],"portfolio_item-thumbnail":["https:\/\/www.anaadi.net\/blog\/wp-content\/uploads\/2016\/01\/mdke-600x400.png",600,400,true],"portfolio_item-thumbnail@2x":["https:\/\/www.anaadi.net\/blog\/wp-content\/uploads\/2016\/01\/mdke.png",853,481,false],"portfolio_item-masonry":["https:\/\/www.anaadi.net\/blog\/wp-content\/uploads\/2016\/01\/mdke-600x338.png",600,338,true],"portfolio_item-masonry@2x":["https:\/\/www.anaadi.net\/blog\/wp-content\/uploads\/2016\/01\/mdke.png",853,481,false],"portfolio_item-thumbnail_cinema":["https:\/\/www.anaadi.net\/blog\/wp-content\/uploads\/2016\/01\/mdke-800x335.png",800,335,true],"portfolio_item-thumbnail_portrait":["https:\/\/www.anaadi.net\/blog\/wp-content\/uploads\/2016\/01\/mdke-600x481.png",600,481,true],"portfolio_item-thumbnail_portrait@2x":["https:\/\/www.anaadi.net\/blog\/wp-content\/uploads\/2016\/01\/mdke.png",853,481,false],"portfolio_item-thumbnail_square":["https:\/\/www.anaadi.net\/blog\/wp-content\/uploads\/2016\/01\/mdke-800x481.png",800,481,true]},"_links":{"self":[{"href":"https:\/\/www.anaadi.net\/blog\/wp-json\/wp\/v2\/posts\/1333","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.anaadi.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.anaadi.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.anaadi.net\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.anaadi.net\/blog\/wp-json\/wp\/v2\/comments?post=1333"}],"version-history":[{"count":0,"href":"https:\/\/www.anaadi.net\/blog\/wp-json\/wp\/v2\/posts\/1333\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.anaadi.net\/blog\/wp-json\/wp\/v2\/media\/1334"}],"wp:attachment":[{"href":"https:\/\/www.anaadi.net\/blog\/wp-json\/wp\/v2\/media?parent=1333"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.anaadi.net\/blog\/wp-json\/wp\/v2\/categories?post=1333"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.anaadi.net\/blog\/wp-json\/wp\/v2\/tags?post=1333"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}