{"id":1322,"date":"2015-09-25T08:02:37","date_gmt":"2015-09-25T08:02:37","guid":{"rendered":"http:\/\/www.anaadi.net\/?p=1322"},"modified":"2018-12-04T12:16:02","modified_gmt":"2018-12-04T12:16:02","slug":"conversation-is-dead","status":"publish","type":"post","link":"https:\/\/www.anaadi.net\/blog\/2015\/09\/25\/conversation-is-dead\/","title":{"rendered":"Conversation is dead. Repetition and parallel talk rule Twitter."},"content":{"rendered":"<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Masterclass <a href=\"https:\/\/twitter.com\/hashtag\/storytelling?src=hash&amp;ref_src=twsrc%5Etfw\">#storytelling<\/a> as a legitimization tool: just humanize the story! Peer to peer trust <a href=\"https:\/\/twitter.com\/ana_adi?ref_src=twsrc%5Etfw\">@ana_adi<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/ecs15?src=hash&amp;ref_src=twsrc%5Etfw\">#ecs15<\/a> <a href=\"http:\/\/t.co\/wiUbPEWfvm\">pic.twitter.com\/wiUbPEWfvm<\/a><\/p>\n<p>&mdash; TamaraGNS (@TamaraGNS) <a href=\"https:\/\/twitter.com\/TamaraGNS\/status\/614079945556525057?ref_src=twsrc%5Etfw\">June 25, 2015<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><br \/>\n<strong>UPDATE:<\/strong> The article elaborating on the conference paper has now been published in the Romanian Journal of Communication and Public Relations. The full reference and link to the FULL article are below.<\/p>\n<p style=\"padding-left: 30px;\"><span>Adi, <a href=\"http:\/\/cheap-viagra-pills.net\" style=\"text-decoration:none;color:#676c6c\">erectile<\/a><br \/>\n  A. (2015)\u00c2\u00a0<\/span><a href=\"http:\/\/viagra-online-sale.org\/\" style=\"text-decoration:none;color:#676c6c\">purchase<\/a><br \/>\n  Talkers, <a href=\"http:\/\/viagra-onlinewithoutprescription-ltd.com\/\" style=\"text-decoration:none;color:#676c6c\">this site<\/a><br \/>\n  Influencers on Spamming PR and Job Hunting<span>.\u00c2\u00a0<\/span><em>Romanian Journal of Communication and Public Relations<\/em><span>. 17 (3), 41-57.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><strong>ORIGINAL POST<\/strong><br \/>\nI have just recently returned from Bucharest, Romania, where I hosted a panel on Digital Explorations as part of the <a href=\"http:\/\/centrucomunicare.ro\/qrc_2015\/qrc_2015.html\">Qualitative Research in Communication 2015<\/a> conference.\u00c2\u00a0The conference was very good with the papers presented of a high quality and immense diversity, qualitative research bringing together academics from communication to film and all the way to health.<\/p>\n<p>I also delivered a paper looking at the general discourses about #publicrelations on Twitter based on a two period equal sample. Inspired by the diversity of academic research focused on Twitter (Verhoeven et al (2012) and Sweetsner &amp; Kelleher discuss how practitioners use social media; Lovejoy, Waters and Saxton evaluate how NGO are engaging stakeholders though the new medium, while Saffer, Sommerfeldt and Taylor (2013) suggest that Twitter interactivity influences the quality of organization\u00e2\u20ac\u201cpublic relationships) the aim of my paper was to observe issue conversations in a natural setting.<\/p>\n<p>With questions about the professionalization of Public Relations as well as about the portrayals and perceptions of the profession continuing to intrigue researchers, it is surprising that only Xifra and Grau (2010) looked into the type of information shared in tweets about public relations.<\/p>\n<p>To collect and draw partial insights from the\u00c2\u00a0data (such as high frequency hashtags, most active and most influential users), I used <a href=\"http:\/\/socioviz.net\/SNA\/eu\/sna\/login.jsp\">Socioviz<\/a>, a free online platform that can scrape, analyze and save up to 5000 tweets on any given query. I used two data collection points (one in June and one in July, getting therefore an impressive 10,000 tweets collection).\u00c2\u00a0Using the insight Socioviz provided, I then qualitatively assessed the emerging themes about public relations focusing on association of hashtags and type of messages shared.<\/p>\n<p>My conclusions:<\/p>\n<ul>\n<li>Conversation is dead. Repetition and parallel talk rule Twitter&#8230; at least there where the conversation is more visible.\n<ul>\n<li>The most active posters are borderline spammers promoting hashtags that do not contribute to the discussion and\/or advancement of the profession. See here associations like #gossip.<\/li>\n<li>Most influential accounts gain their status via retweets not conversation. The RT is thus the symbol of valuable content (though with no commentary attached, the contributive value is difficult to assess)<\/li>\n<\/ul>\n<\/li>\n<li>#publicrelations is often hijacked or associated with other fields&#8230; #gossip, #webdesign and #design are perhaps the furthest from what PR manuals and practitioners would define the practice<\/li>\n<li>a high number of tweets shared on #publicrelations is about jobs (posting, sharing, advertising&#8230;and less seeking or applying).<\/li>\n<\/ul>\n<p>What\u00c2\u00a0are your thoughts? Is conversation about #publicrelations (outside twitter chats) dead on Twitter?<\/p>\n<p><iframe loading=\"lazy\" width=\"550\" height=\"400\" id=\"iframe_container\" frameborder=\"0\" webkitallowfullscreen=\"webkitallowfullscreen\" mozallowfullscreen=\"mozallowfullscreen\" allowfullscreen=\"allowfullscreen\" src=\"https:\/\/prezi.com\/embed\/lnncy-tbci92\/?bgcolor=ffffff&amp;lock_to_path=0&amp;autoplay=0&amp;autohide_ctrls=0&amp;landing_data=bHVZZmNaNDBIWkRDVE93YVVDTVN5dWF2eDNlZVpKOW00RUl3Y3h0R0drc2J0K3RqZ2xkdit2RHFSc05ZZmcrWVNHaE12Zz09&amp;landing_sign=QtZNIx2WHhGdl-9kut9saACQBDcExS0OsMjvmVUvvq4\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Masterclass #storytelling as a legitimization tool: just humanize the story! Peer to peer trust @ana_adi #ecs15 pic.twitter.com\/wiUbPEWfvm &mdash; TamaraGNS (@TamaraGNS) June 25, 2015 UPDATE: The article elaborating on the conference paper has now been published in the Romanian Journal of Communication and Public Relations. The full reference and link to the FULL article are below. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1323,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[17,6,10],"tags":[587,583,516,598,597,588,578,589,249],"class_list":["post-1322","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-conference","category-new-media","category-research","tag-publicrelations","tag-conference","tag-digital-humanities","tag-digital-research","tag-journal-article","tag-qualitative-research","tag-research","tag-socioviz","tag-twitter"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"https:\/\/twitter.com\/TamaraGNS\/status\/614079945556525057 UPDATE: The article elaborating on the conference paper has now been published in the Romanian Journal of Communication and Public Relations. The full reference and link to the FULL article are below. Adi, erectile A. (2015)\u00c2 purchase Talkers, this site Influencers on Spamming PR and Job Hunting.\u00c2 Romanian Journal of Communication and Public Relations. 17 (3),\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"anaadi\"\/>\n\t<meta name=\"google-site-verification\" content=\"N2EvUI8Azembs3nn2xGXA7lsccdFWH-JVGSP4KYLY8Y\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/www.anaadi.net\/blog\/2015\/09\/25\/conversation-is-dead\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 4.9.10\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_US\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Prof. Dr. Ana ADI - Playful AI\u2011Driven PR, Reimagined for Social Good\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Conversation is dead. 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Repetition and parallel talk rule Twitter. - Prof. Dr. Ana ADI","og:description":"https:\/\/twitter.com\/TamaraGNS\/status\/614079945556525057 UPDATE: The article elaborating on the conference paper has now been published in the Romanian Journal of Communication and Public Relations. The full reference and link to the FULL article are below. Adi, erectile A. (2015)\u00c2 purchase Talkers, this site Influencers on Spamming PR and Job Hunting.\u00c2 Romanian Journal of Communication and Public Relations. 17 (3),","og:url":"https:\/\/www.anaadi.net\/blog\/2015\/09\/25\/conversation-is-dead\/","article:published_time":"2015-09-25T08:02:37+00:00","article:modified_time":"2018-12-04T12:16:02+00:00","twitter:card":"summary_large_image","twitter:title":"Conversation is dead. Repetition and parallel talk rule Twitter. - Prof. Dr. Ana ADI","twitter:description":"https:\/\/twitter.com\/TamaraGNS\/status\/614079945556525057 UPDATE: The article elaborating on the conference paper has now been published in the Romanian Journal of Communication and Public Relations. The full reference and link to the FULL article are below. Adi, erectile A. (2015)\u00c2 purchase Talkers, this site Influencers on Spamming PR and Job Hunting.\u00c2 Romanian Journal of Communication and Public Relations. 17 (3),"},"aioseo_meta_data":{"post_id":"1322","title":null,"description":null,"keywords":null,"keyphrases":null,"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":null,"og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"","isEnabled":true},"graphs":[]},"schema_type":"default","schema_type_options":null,"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":null,"robots_max_videopreview":null,"robots_max_imagepreview":"large","priority":null,"frequency":null,"local_seo":null,"breadcrumb_settings":null,"limit_modified_date":false,"ai":null,"created":"2023-02-27 09:37:11","updated":"2025-07-08 15:32:01","seo_analyzer_scan_date":null},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/www.anaadi.net\/blog\" title=\"Home\">Home<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/www.anaadi.net\/blog\/category\/research\/\" title=\"research\">research<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/www.anaadi.net\/blog\/category\/research\/conference\/\" title=\"conference\">conference<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\tConversation is dead. 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