And I got one, but not the one that I expected. Olivier Blanchard himself anwered good humoredly.<\/p>\n When the time came, after some technological hickups, the class and Olivier were connected and we spent a good half an hour hearing, among others, his story about how he started to work with social media. Here’s the video:<\/p>\n![\"\"](\"http:\/\/www.anaadi.net\/wp-content\/uploads\/2012\/04\/Screen-Shot-2012-04-19-at-15.37.04-300x159.png\" "\\"Olivier")
<\/a>Mentions to monitoring and measuring social media efforts were often made and some of them included references to Olivier Blanchard<\/a> and his Social Media ROI<\/a> book but were not specific enough to indicate what the organizations that the speakers were representing were really doing to monitor and measure social media. If I were a student, I would have wanted to find that out rather than hear that there’s a book out there that people use or hear how great it is to work in and with digital and social media. I tweeted about that. It wasn’t in frustration or criticism, it was looking for an aswer.<\/p>\n![\"\"](\"http:\/\/www.anaadi.net\/wp-content\/uploads\/2012\/04\/Screen-Shot-2012-04-19-at-15.36.40-300x123.png\" "\\"Olivier")
<\/a>From there, to having him accept to join my Digital Communication Strategy<\/a> students via Skype took 1 tweet, yes you’re reading it right: ONE. <\/strong>It took a couple of more tweets to set up the actual meeting and make it happen at time when he was in Europe however, that was to be expected.<\/p>\n