{"id":5,"date":"2007-08-26T14:23:59","date_gmt":"2007-08-26T14:23:59","guid":{"rendered":"http:\/\/anaadi.wordpress.com\/publications\/"},"modified":"2026-10-06T19:20:04","modified_gmt":"2026-10-06T19:20:04","slug":"book_chapters","status":"publish","type":"page","link":"https:\/\/www.anaadi.net\/blog\/book_chapters\/","title":{"rendered":"Book chapters"},"content":{"rendered":"<div class=\"gs_gray\">\n<div><\/div>\n<h2><strong>2026<\/strong><\/h2>\n<ul>\n<li dir=\"ltr\">Adi, A., Morton, A., &amp; Stoeckle, T. (2026). Sustainable AI \u2013 AI for sustainability: Which one did you read first? In A. Adi, A. Morton, &amp; T. Stoeckle (Eds.), <em>Sustainable AI \u2013 AI for sustainability: A reader for PR, communications, public affairs and sustainability professionals<\/em> (pp. 6\u201320). Quadriga University of Applied Sciences. <a href=\"https:\/\/doi.org\/10.5281\/zenodo.23136892\">https:\/\/doi.org\/10.5281\/zenodo.23136892<\/a><\/li>\n<li dir=\"ltr\">Adi, A., Morton, A., &amp; Stoeckle, T. (2026). On disclosure. In A. Adi, A. Morton, &amp; T. Stoeckle (Eds.), <em>Sustainable AI \u2013 AI for sustainability: A reader for PR, communications, public affairs and sustainability professionals<\/em> (pp. 21\u201329). Quadriga University of Applied Sciences. <a href=\"https:\/\/doi.org\/10.5281\/zenodo.23136892\">https:\/\/doi.org\/10.5281\/zenodo.23136892<\/a><\/li>\n<li dir=\"ltr\">Adi, A. (2026). Whose value, and by whose measure? AI sustainability communication and the case for a metamodern mindset. In A. Adi, A. Morton, &amp; T. Stoeckle (Eds.), <em>Sustainable AI \u2013 AI for sustainability: A reader for PR, communications, public affairs and sustainability professionals<\/em> (pp. 41\u201352). Quadriga University of Applied Sciences. <a href=\"https:\/\/doi.org\/10.5281\/zenodo.23136892\">https:\/\/doi.org\/10.5281\/zenodo.23136892<\/a><\/li>\n<li dir=\"ltr\">Adi, A., Morton, A., &amp; Stoeckle, T. (2026). Who paid for this book? In A. Adi, A. Morton, &amp; T. Stoeckle (Eds.), <em>Sustainable AI \u2013 AI for sustainability: A reader for PR, communications, public affairs and sustainability professionals<\/em> (pp. 206\u2013216). Quadriga University of Applied Sciences. <a href=\"https:\/\/doi.org\/10.5281\/zenodo.23136892\">https:\/\/doi.org\/10.5281\/zenodo.23136892<\/a><\/li>\n<li dir=\"ltr\">Adi, A., Morton, A., &amp; Stoeckle, T. (2026). Typing is not authorship. In A. Adi, A. Morton, &amp; T. Stoeckle (Eds.), <em>Sustainable AI \u2013 AI for sustainability: A reader for PR, communications, public affairs and sustainability professionals<\/em> (pp. 217\u2013232). Quadriga University of Applied Sciences. <a href=\"https:\/\/doi.org\/10.5281\/zenodo.23136892\">https:\/\/doi.org\/10.5281\/zenodo.23136892<\/a><\/li>\n<\/ul>\n<h2><strong>2025<\/strong><\/h2>\n<ul>\n<li>Adi, A., &amp; Stoeckle, T. (2025). The Social Impact and Social Value of Public Relations. In Holtzhausen, L. (ed.) <em>Integrated Organisational Communication<\/em>. (pp. 232-252). Juta and Company Ltd. Cape Town, South Africa.<\/li>\n<li>Adi, A., &amp; Morton, A. (2025). Promoting Sustainability and Responsibility in Public Administration: A European Perspective. In D&#8217;Anselmi, P., Chymis, A., Paun, C., &amp; Stancu, A. (eds.) <i>The Social Responsibility of Public Administration: Cases, Models and Nuances<\/i> (pp. 99-119). Cham: Springer Nature Switzerland. https:\/\/doi.org\/10.1007\/978-3-031-99335-0_6<\/li>\n<li>Stoeckle, T., &amp; Adi, A. (2025). Strategic communication and generative AI: creating or solving wicked problems?. In Bowen, S. A., &amp; Erzikova, E. (Eds.). (2025). <i>Handbook of Innovations in Strategic Communication: AI, Futurism and Directions<\/i> (pp. 264-273). Edward Elgar Publishing.<\/li>\n<\/ul>\n<h2><strong>2023<\/strong><\/h2>\n<ul>\n<li>Adi, A. (2023). Thirty Years Later: An Essay on Open Wounds and Lessons for The Future from Communism and Thirty Years of Transition. IN: Gheboianu, M. &amp; Popescu, D. (Eds.) <em>Post-communism, Democracy, and Illiberalism in Central and Eastern Europe after the fall of the Soviet Union. <\/em>Rowman &amp; Littlefield.<\/li>\n<\/ul>\n<h2><strong>2022<\/strong><\/h2>\n<ul>\n<li>Adi, A., &amp; Stoeckle, T. (2022). PUBLIC RELATIONS AS RESPONSIBLE PERSUASION. The Routledge Companion to Public Relations.<\/li>\n<\/ul>\n<h2><strong>2021<\/strong><\/h2>\n<ul>\n<li class=\"gs_citr\" tabindex=\"0\">Adi, A., &amp; Stoeckle, T. (2021). Are CSR and Sustainability a \u2018First World Problem\u2019? Western and Eastern European Perspectives. In <i>The Sustainability Communication Reader<\/i> (pp. 567-584). Springer VS, Wiesbaden.<\/li>\n<\/ul>\n<h2><strong>2018<\/strong><\/h2>\n<ul>\n<li>Adi, A. (2018). Protest public relations: Communicating dissent and activism: an introduction. In <i>Protest Public Relations<\/i> (pp. 1-11). Routledge.<\/li>\n<li>Adi, A. (2018). # Sustainability on Twitter: Loose Ties and Green-Washing CSR. In\u00c2 Grigore, G., Stancu, A. and McQueen, D. (eds). <i>Corporate Responsibility and Digital Communities<\/i> (pp. 99-122). Palgrave Macmillan.<\/li>\n<\/ul>\n<h2><strong>2017<\/strong><\/h2>\n<ul>\n<li><span style=\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif;\">Adi, A. (2017) #CSR on Twitter: a hashtag oversimplifying a complex practice <\/span>IN:<span style=\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif;\"> Lindgreen, Adam, Joelle Vanhamme, Francois Maon, and Rebecca D. Watkins (eds.) <\/span><em style=\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif;\">Communicating Corporate Social Responsibility in the Digital Era.<\/em><span style=\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif;\"> Routledge.<\/span><\/li>\n<li>Lilleker, D. and Adi, A. (2017) #rezist: Lessons from the Romanian Protesters. IN Adi, A. and Lilleker, D. (eds.) #rezist Romania&#8217;s 2017 anti-corruption protests: causes, development and implications. Quadriga Media\/Quadriga University of Applied Sciences.<\/li>\n<li>Adi, A. (2017) Protester profiles IN Adi, A. and Lilleker, D. (eds.) #rezist \u201c Romania&#8217;s 2017 anti-corruption protests: causes, development and implications.\u00a0 Quadriga Media\/Quadriga University of Applied Sciences.<\/li>\n<li>Adi, A. (2017) Here, there and everywhere: How space and images shaped the Romanian resist protests IN Adi, A. and Lilleker, D. (eds.) #rezist\u201c Romania&#8217;s 2017 anti-corruption protests: causes, development and implications. <a href=\"http:\/\/www.romanianprotests.info\">www.romanianprotests.info<\/a>. Quadriga Media\/Quadriga University of Applied Sciences.<\/li>\n<li>Crisan, C., &amp; Adi, A. (2017). A New Paradigm: How Social Movements Shape Corporate Social Responsibility After the Financial Crisis. In Grigore, G., Stancu, A. &amp; Theofilou, A. (eds.)<a style=\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif;\" href=\"https:\/\/www.palgrave.com\/de\/book\/9783319400952\"><em>Corporate Social Responsibility in the Post-Financial Crisis Era<\/em><\/a><span style=\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif;\"> (pp. 63-82). Springer International Publishing.<\/span><\/li>\n<\/ul>\n<\/div>\n<h2><strong>2015<\/strong><\/h2>\n<ul>\n<li>Adi, A., Grigore G. and Crowther, C. (2015) <a href=\"http:\/\/www.emeraldinsight.com\/doi\/abs\/10.1108\/S2043-052320150000007028\">Introduction to CSR in the Digital Age<\/a>. IN: Adi, A., Grigore, G. and Crowther, D., eds. Corporate Social Responsibility in the Digital Age. Emerald.<\/li>\n<li>Adi, A. and Grigore, G., (2015).<a href=\"http:\/\/www.emeraldinsight.com\/doi\/abs\/10.1108\/S2043-052320150000007009\"> Communicating CSR on social media the case of Pfizer&#8217;s social media communications in Europe<\/a>. IN: Adi, A., Grigore, G. and Crowther, D., eds. Corporate Social Responsibility in the Digital Age. Emerald.<\/li>\n<li>Grigore, G., Adi, A. and Theofilou, A., (2015). <a href=\"http:\/\/www.emeraldinsight.com\/doi\/abs\/10.1108\/S2043-052320150000007012\">Digital reflections of pharmaceutical companies and their CSR communication strategies<\/a>. IN: Adi, A., Grigore, G. and Crowther, D., eds. Corporate Social Responsibility in the Digital Age. Emerald.<\/li>\n<\/ul>\n<h2>2013<\/h2>\n<ul>\n<li>Adi, A. (2013) Social Media Audit and Analytics: Exercises for Marketing and Public Relations Courses IN Patrut, B., Patrut, M., &amp; Cmeciu, C. (Eds). <em>Social Media and the New Academic Environment: Pedagogical Challenges<\/em> (pp. 1-349). doi:10.4018\/978-1-4666-2851-9<\/li>\n<li>Adi, A. and Gasser-Scotte, C. (2013) Barriers to emerging technology in higher education: Three case studies IN Patrut, M., Patrut, B. (Eds).\u00c2\u00a0 <em><a href=\"http:\/\/www.igi-global.com\/book\/social-media-higher-education\/70774\">Social Media in Higher Education: Teaching in Web 2.0<\/a><\/em>, IGI Press.<\/li>\n<\/ul>\n<h2><strong>2011<\/strong><\/h2>\n<ul>\n<li>Adi, A. &amp; Miah, A (2011) Open Source Protest: Human Rights, Online Activism and the Beijing 2008 Olympic Games., IN Cottle, S. and Lester, L. (Eds.) <em>Transnational Protest and the Media<strong>,<\/strong><\/em> Peter Lang Publishers<\/li>\n<li>Adi, A. (2011) Streaming live: Teaching new media with new media, IN Wankel, Charles &amp; Law, J.S. (Eds.) <em style=\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif;\">Streaming Media in Higher Education<\/em><strong style=\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif;\">, <\/strong><span style=\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif;\">IGI Press.<\/span><\/li>\n<li>Adi, A. &amp; Miah, A. (2011) <a style=\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif;\" href=\"http:\/\/www.andymiah.net\/wp-content\/uploads\/2011\/09\/AdiMiah2011YahooSAGE.pdf\">Yahoo!<\/a><span style=\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif;\">, IN Barnett, G. <\/span><em style=\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif;\">Encyclopedia of Social Networks<\/em><span style=\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif;\">, SAGE.<\/span><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>2026 Adi, A., Morton, A., &amp; Stoeckle, T. (2026). Sustainable AI \u2013 AI for sustainability: Which one did you read first? In A. Adi, A. Morton, &amp; T. 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