{"id":1251,"date":"2014-08-28T09:51:58","date_gmt":"2014-08-28T09:51:58","guid":{"rendered":"http:\/\/www.anaadi.net\/?page_id=1251"},"modified":"2025-11-20T08:46:33","modified_gmt":"2025-11-20T08:46:33","slug":"reports","status":"publish","type":"page","link":"https:\/\/www.anaadi.net\/blog\/reports\/","title":{"rendered":"Professional Publications"},"content":{"rendered":"<ul>\n<li>Adi, A. &amp; Stoeckle, T. (2025) \u00ab\u00bfQu\u00e9 pasar\u00eda si las relaciones p\u00fablicas partieran de la pregunta \u201c\u00bfy si\u2026?\u201d Por qu\u00e9 la comunicaci\u00f3n estrat\u00e9gica necesita una actualizaci\u00f3n metamoderna\u00bb.<a href=\"_wp_link_placeholder\" data-wplink-edit=\"true\"> DirCom<\/a>.<\/li>\n<li>Adi, A. &amp; Stoeckle, T. (2025) PR needs a totally new focus; ethical codes and guidelines are insufficient. Strategic-HQ.<\/li>\n<li>Adi, A. &amp; Fechner, R. (2024)Diversitat in (Seidenlanz, R. &amp; Bundesverband der Kommunikatoren e.V).<a href=\"http:\/\/Die Berufsfeldstudie 2024\" data-wplink-url-error=\"true\"> Die\u00a0 BerufsfeldStudie 2024<\/a>. Quadriga Media GmbH Berlin.<\/li>\n<li>Adi, A. (2024) Strategic AND Ethical: The Responsible, Humble Persuader. MyNewsdesk Expert Opinion.<\/li>\n<li>Adi, A. (2024) AI in focus, but it\u2019s really PR\u2019s legacy that will be 2024\u2019s main opportunity and challenge. Ruepoint. Where are we heading<br \/>\nand are we ready for it? Collection of expert articles on the future of the communications industry.<\/li>\n<li>Adi, A. (2023) ITL #539 PR and Comms: should they have social impact and social value? IPRA Thought Leadership Essays.<\/li>\n<li>Adi, A., &amp; Stoeckle, T. (February 2023) Facilitator, not mouthpiece \u2013 the future of PR in wicked times. Global Alliance.<\/li>\n<li>Seidenglanz, R., Adi, A., &amp; Fechner, R. (October 2022) <a href=\"https:\/\/www.kom.de\/gefangen-in-zielkonflikten\/\">PR-Nachwuchs in Zielkonflikten gefangen<\/a>. KOM: Magazin fur Kommunikation.<\/li>\n<li>Adi, A. &amp; Stoeckle, T. (August 2021) <a href=\"https:\/\/instituteforpr.org\/the-future-of-pr-isnt-what-it-used-to-be\/\">The Future of PR isn&#8217;t what it used to be<\/a>. Institute for Public Relations.<\/li>\n<li>Adi, A. (2019) The future of PR? As measurement remains an afterthought, it threatens the legitimacy of the profession. IN (AMEC) <a href=\"https:\/\/amecorg.com\/wp-content\/uploads\/2019\/11\/Demonstrating-the-Value-of-Communication-Part-III-Evolving-Communica....pdf\">Demonstrating the Value of Communication| Part III &#8211; Evolving Communication Measurement.<\/a><\/li>\n<li>Adi, A. (2019)<a href=\"https:\/\/www.pressesprecher.com\/nachrichten\/was-kommunikatoren-von-aktivisten-lernen-koennen-142739190\"> Dissens-PR. Was Kommunikatoren von Aktivisten lernen konnen<\/a>. Pressesprecher.<\/li>\n<li>Adi, A. (2019) AI and the future of PR. Interview with<a href=\"http:\/\/www.anaadi.net\/2019\/09\/26\/ai-and-the-future-of-pr\/\"> Inpuncto<\/a>.<\/li>\n<li>Adi, A. (2019) <a href=\"https:\/\/www.communication-director.com\/issues\/too-much-trust\/#.XW0SlFCxXfY\">Too much trust?<\/a> Communication Director Magazine.<\/li>\n<li>Adi, A. (2019) <a href=\"https:\/\/instituteforpr.org\/measurement-and-evaluation-to-remain-a-challenge-and-focus-for-pr-communications-practitioners-says-pr2025-delphi-study\">Measurement and Evaluation Remain a Challenge for PR: According to PR2025 Delphi Study.<\/a> IPR.<\/li>\n<li>Adi, A. (2018) <a href=\"https:\/\/www.communication-director.com\/issues\/speak-speak-out-purpose-values-and-corporate-activism-age-radical-uncertainty\/vuca-we-fear\/#.XW0SxVCxXfY\">In VUCA we fear, in data we trust<\/a>. Communication Director Magazine.<\/li>\n<li>Adi, A. (2018) Measurement week: How to evaluate VR and AR. <a href=\"https:\/\/www.prnewsonline.com\/measurement-week-how-to-evaluate-vr-and-ar\/\">PRNews<\/a>.<\/li>\n<li>Adi, A. (2018) <a href=\"https:\/\/instituteforpr.org\/how-to-evaluate-virtual-reality-and-augmented-reality\/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=how-to-evaluate-virtual-reality-and-augmented-reality\">How to evaluate virtual reality and augmented reality<\/a>. Intitute for Public Relations.<\/li>\n<li>Adi, A. and Crisan, C. (2018) <a href=\"https:\/\/instituteforpr.org\/wp-content\/uploads\/Quadriga-Paper-Final.pdf\" rel=\"nofollow\">Corporate Volunteering Evaluation: A Toolkit Featuring Digital Storytelling<\/a>. Institute for Public Relations.<\/li>\n<li>Adi, A. and Lilleker, D. G. (2017) <a href=\"https:\/\/www.chathamhouse.org\/system\/files\/publications\/twt\/Romania%27s%20rezistence%20Adi%20Lilleker.pdf\">Romania`s resistance<\/a>. The World Today, the Chatham House magazine <a href=\"http:\/\/www.theworldtoday.org\">www.theworldtoday.org<\/a>.<\/li>\n<li>Adi, A. and Lilleker, D. G. (2017) <a href=\"http:\/\/www.instituteforpr.org\/five-lessons-effective-communication-rezist-romanian-protests\/\">Five Lessons in Effective Communication from the #Rezist Romanian Protests<\/a>. Institute for PR.<\/li>\n<li>Adi, A. and Lilleker, D. G. (2017) <a href=\"https:\/\/www.eacd-online.eu\/insights\/blog\/postmodern-pr-practitioner-activist-and-communicator\">Reflections on the Romanian #rezist protests and the EACD Manifesto against fake news<\/a>. European Association of Communication Directors blog.<\/li>\n<li>Adi, A. and Lilleker, D. G. (2017) T<a href=\"http:\/\/www.communication-director.com\/issues\/learning-resistance#.WbqBCtMjG1t\">he postmodern PR practitioner: activist and communicator<\/a>. Communication Director Magazine.<\/li>\n<li>Adi, A., &amp; Macnamara, J. (2017). <a href=\"http:\/\/www.zerfass.de\/APCM-WEBSITE\/media\/ComDir2017-AdiMacnamara.pdf\">The priority is digital and social &#8211; but practitioners lack skills in new techniques. Insights from the second Asia-Pacific Communication Monitor<\/a>.Communication Director &#8211; Asia-Pacific Edition, 13(4), 44-48.<\/li>\n<li>Adi, A., &amp; Macnamara, J. (2016). <a href=\"http:\/\/www.zerfass.de\/APCM-WEBSITE\/media\/ComDir2016-AdiMacnamara.pdf\">The present and future of strategic communication in <\/a>Asia Pacific. Communication Director &#8211; Asia-Pacific Edition, 11(1), 12-17.<\/li>\n<li>Adi, A., &amp; Crisan, C. (December 2015) &#8220;<a href=\"http:\/\/www.academia.edu\/20002021\/_And_then_a_hero_comes_along_Empowerment_storytelling_and_its_powerful_brand_impact\">And then a hero comes along&#8230;&#8221; Empowerment storytelling and its powerful brand impact.<\/a><em>Communication Director.<\/em><\/li>\n<li>Adi, A. &amp; Lilleker, D. (2012) <a class=\"title_link\" href=\"https:\/\/www.academia.edu\/8108660\/Getting_the_message_out_Social_media_daily_activity_plan\">Getting the message out: Social media daily activity plan<\/a>.<\/li>\n<li>Adi, A. (2012) The Best Games Ever. Arete: IOAPA Newsletter.<\/li>\n<li>Adi, A. (2012) Beijing: when humanitarian issues and Olympic values collide. Sportanddev.org.<\/li>\n<li>Adi, A. (2009) Olympic Humanitarianism. IOAPA Newsletter.<\/li>\n<li>Miah, A., &amp; Adi, A. (2009) Centre of the Online Universe &#8220;Liverpool08&#8221; European Capital of Culture.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Adi, A. &amp; Stoeckle, T. (2025) \u00ab\u00bfQu\u00e9 pasar\u00eda si las relaciones p\u00fablicas partieran de la pregunta \u201c\u00bfy si\u2026?\u201d Por qu\u00e9 la comunicaci\u00f3n estrat\u00e9gica necesita una actualizaci\u00f3n metamoderna\u00bb. DirCom. Adi, A. &amp; Stoeckle, T. (2025) PR needs a totally new focus; ethical codes and guidelines are insufficient. Strategic-HQ. Adi, A. &amp; Fechner, R. (2024)Diversitat in (Seidenlanz, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[],"tags":[],"class_list":["post-1251","page","type-page","status-publish","hentry"],"aioseo_notices":[],"featured_media_urls":[],"_links":{"self":[{"href":"https:\/\/www.anaadi.net\/blog\/wp-json\/wp\/v2\/pages\/1251","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.anaadi.net\/blog\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.anaadi.net\/blog\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.anaadi.net\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.anaadi.net\/blog\/wp-json\/wp\/v2\/comments?post=1251"}],"version-history":[{"count":0,"href":"https:\/\/www.anaadi.net\/blog\/wp-json\/wp\/v2\/pages\/1251\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.anaadi.net\/blog\/wp-json\/wp\/v2\/media?parent=1251"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.anaadi.net\/blog\/wp-json\/wp\/v2\/categories?post=1251"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.anaadi.net\/blog\/wp-json\/wp\/v2\/tags?post=1251"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}