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Storytelling

My talks: a playlist

My talks: a playlist

I have figured that there are some recordings of my keynotes, talks and panels on YouTube so I have collated them in this playlist. Have fun watching (and ahem, if you are looking for a speaker, get in touch!).
September 3, 2019
Hero-centered storytelling

Hero-centered storytelling

This year’s European Communication Summit has focused on collaboration. I had the pleasure of joining the summit as a speaker again this year and thus had a chance to revisit and renew a topic close to my heart, my research and something I had spoken about before. Storytelling as narrative The talk of this year was […]
September 14, 2017
3rd Employer Branding conference

3rd Employer Branding conference

The 3rd Employer Branding conference organized by Quadriga, the mission was ambitious: to follow the entire roadmap of developing an employer brand, encapsulated in ‘think – do – measure – learn’. My Twitter “Moments” summary captures some of the insights from the day. It’s been a very busy two days, packed with very diverse presentations […]
May 9, 2017
Im Chat – PR Magazin interview with Andrea Fratini

Im Chat – PR Magazin interview with Andrea Fratini

I had the pleasure to be recently interviewed for PR Magazin, recipe a magazine dedicated to communicators in Germany and beyond, by Andrea Fratini, Director of Corporate Communications at the Bauer Media Group. The “Im Chat” is a section where communicators ask other communicators about various issues relevant to their job and practice and the […]
April 5, 2016
Stories, Heroes and Commercials

Stories, Heroes and Commercials

A new article on digital storytelling and empowerment marketing and their application to corporate communication, about it public relations and corporate social responsibility has been recently published in the Management Dynamics in the Knowledge Economy Journal. Co-authored with Dr Camelia Crisan and Razvan Constantin Dinca, and the result of a conference paper presented in 2015 […]
January 4, 2016
#Storytelling as a legitimization tool

#Storytelling as a legitimization tool

My first participation at the European Communication Summit (#ecs15) has recently concluded. It has been amazing; it brought together more than 600 participants and 80 speakers all working in communication, public relations and public affairs and plenty of examples, ideas, buy reflections and projections all debating the value and impact of “Anticipation and Disruption” (this year’s theme) […]
July 4, 2015