In preparation of the PR Impact Awards, I also met with JÅ«ratÄ— ŽuolytÄ— from Delfi, Lithuania’s biggest online news platform, to discuss (what else) about PR measurement.  I have to admit that she grilled me on why PR should be measured and how it can be done, teasing out a preview of my talk planned for […]

I have been looking forward to my visit to Vilnius and my participation to the PR Impact Awards 2017 and it was so great! It was at Lina Jakucioniene‘s invitation, an ambassador of the European Association of Communication Directors and Chairperson of the Board of Lithuanian Public Relations Specialists Association, that I went there and I […]

Vilnius, here I come! I am really looking forward to joining Lithuania’s largest annual PR and Comms event (PR Impact Awards 2017) organized by the Lithuanian Public Relations Specialists’ Association and the Lithuanian Association of Public Relations Agencies. It is a conference-awards combo (speakers in the morning, shortlisted projects and awards ceremony in the afternoon/evening) so […]