Social media monitoring tools in higher education marketing
Nathaniel Hobby and I delivered a conference paper in November 2013 at the 1st Marketing and Communication in Asia Conference, dosage organized by Bournemouth University and Chulalongkorn University. The Conference proceedings have been now published and our full paper is included in them. The summary of the paper and the powerpoint are here.
Social Media strategy and monitoring @ Chulalongkorn University, Thailand
I have just returned from a week in Thailand where I had the tremendous pleasure and honor to be invited to teach at the Faculty of Communication Arts of Chulalongkorn University in Bagkok to a group of master students enrolled in the international MA in Strategic Communication Management. Presented in a workshop/lecture format […]
