Im Chat – PR Magazin interview with Andrea Fratini

I had the pleasure to be recently interviewed for PR Magazin, recipe a magazine dedicated to communicators in Germany and beyond, by Andrea Fratini, Director of Corporate Communications at the Bauer Media Group. The “Im Chat” is a section where communicators ask other communicators about various issues relevant to their job and practice and the …

New publication: ‘PESO’ media strategy shifts to ‘SOEP’

The first academic article reflecting on the results from the first Asia-Pacific Communication Monitor research which I coordinated last year has been now published. Published with Jim Macnamara, unhealthy  May Lwin and Ansgar Zerfass in Public Relations Review, the article reveals a major shift from the traditional PESO model of media use by organizations (paid, earned, shared, owned) to an …

Beyond the PhD life: guest blog post for Warwick Uni

Some of my recent thoughts on how to succeed in academia were published on PhD Life, a blog ran by Ana Kedves, a second year PhD researcher at Research Exchange,  University of Warwick. It all started with a tweet seeking female academics to share their stories in a series of posts to be published in …