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VR

How to evaluate VR and AR for PR

AMEC’s Measurement Month has been incredibly busy, with loads of interesting events around the world, and some fantastic publications too. PRNews (usually focused on the North American communications market) had quite a full list...

PR measurement: AR/ VR/ AI in focus

Augmented reality, virtual reality and artificial intelligence are interesting technological developments that PR practitioners could use for their organisations and clients. At the PROI Worldwide meeting in Bucharest (PROI is the longest-running partnership of...