My talks: a playlist
I have figured that there are some recordings of my keynotes, talks and panels on YouTube so I have collated them in this playlist. Have fun watching (and ahem, if you are looking for a speaker, get in touch!).
Hero-centered storytelling
This year’s European Communication Summit has focused on collaboration. I had the pleasure of joining the summit as a speaker again this year and thus had a chance to revisit and renew a topic close to my heart, my research and something I had spoken about…
3rd Employer Branding conference
The 3rd Employer Branding conference organized by Quadriga, the mission was ambitious: to follow the entire roadmap of developing an employer brand, encapsulated in ‘think – do – measure – learn’. My Twitter “Moments” summary captures some of the insights from the day. It’s been…
Im Chat – PR Magazin interview with Andrea Fratini
I had the pleasure to be recently interviewed for PR Magazin, recipe a magazine dedicated to communicators in Germany and beyond, by Andrea Fratini, Director of Corporate Communications at the Bauer Media Group. The “Im Chat” is a section where communicators ask other communicators about…
New Publication: Stories, Heroes and Commercials
A new article on digital storytelling and empowerment marketing and their application to corporate communication, about it public relations and corporate social responsibility has been recently published in the Management Dynamics in the Knowledge Economy Journal. Co-authored with Dr Camelia Crisan and Razvan Constantin Dinca,…