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storytelling

Hero-centered storytelling

This year’s European Communication Summit has focused on collaboration. I had the pleasure of joining the summit as a speaker again this year and thus had a chance to revisit and renew a topic close...

3rd Employer Branding conference

The 3rd Employer Branding conference organized by Quadriga, the mission was ambitious: to follow the entire roadmap of developing an employer brand, encapsulated in ‘think – do – measure – learn’. My Twitter “Moments”...

Im Chat – PR Magazin interview with Andrea Fratini

I had the pleasure to be recently interviewed for PR Magazin, recipe a magazine dedicated to communicators in Germany and beyond, by Andrea Fratini, Director of Corporate Communications at the Bauer Media Group. The...

New Publication: Stories, Heroes and Commercials

  A new article on digital storytelling and empowerment marketing and their application to corporate communication, about it public relations and corporate social responsibility has been recently published in the Management Dynamics in the Knowledge...

#Storytelling as a legitimization tool

  My first participation at the European Communication Summit (#ecs15) has recently concluded. It has been amazing; it brought together more than 600 participants and 80 speakers all working in communication, opisthorchiasis public relations and...