It is with tremendous pleasure that I announce the publication of one of my co-authored contributions to Sage’s Encyclopedia of Social Networks. My article on Yahoo!, psychiatrist its history and contribution to the internet world is part of this massive  e-reference work that comes with a 2-volume print version that features 350 signed entries …
I am working on a keynote address that will touch among others on the rise and impact of social media as a medium for communication that I have to deliver at a conference next month (details to follow later, heart I don’t want to spoil the surprise yet). To make my keynote more attractive …
Whether one considers social media strategy to be part of wider marketing efforts or put it under a general communication strategy, buy questions about access and representation of a company and brand should always be asked. There aren’t only questions that deal with reputation management but also with maintaining a balance between freedom of speech …
Read more “Social media policy – legal tool or communication strategy”
After my teaching time as a visiting lecturer to Katho, this web I returned to Bahrain to embrace a new challenge. After the success of my Prezi workshops which have seen the powerpoint alternative very quickly adopted by academic staff around the campus, more about it made a lot of sense to try to …
Read more “5 weeks, 5 days, 5 sessions of technology for education”
When teaching public relations, marketing communications or branding in a social media context, I have discovered that using social media audit exercises will provide students with a combo of analysis, analytics and strategy. When performed by communication companies or consultancies, the social media audit is used as a means appraising where the company is currently …
Read more “Social Media: Exercises 4 PR & Branding #HigherEd Classes”