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Im Chat – PR Magazin interview with Andrea Fratini

I had the pleasure to be recently interviewed for PR Magazin, recipe a magazine dedicated to communicators in Germany and beyond, by Andrea Fratini, Director of Corporate Communications at the Bauer Media Group. The...

New publication: ‘PESO’ media strategy shifts to ‘SOEP’

The first academic article reflecting on the results from the first Asia-Pacific Communication Monitor research which I coordinated last year has been now published. Published with Jim Macnamara, unhealthy  May Lwin and Ansgar Zerfass in Public Relations Review, the...

New Publication: Stories, Heroes and Commercials

  A new article on digital storytelling and empowerment marketing and their application to corporate communication, about it public relations and corporate social responsibility has been recently published in the Management Dynamics in the Knowledge...

#Storytelling as a legitimization tool

  My first participation at the European Communication Summit (#ecs15) has recently concluded. It has been amazing; it brought together more than 600 participants and 80 speakers all working in communication, opisthorchiasis public relations and...

New publication: Occupy PR

  An article I wrote has been accepted for publication in the Public Relations Review and is now available Occupy PR Here are some highlights: Although Occupy protests have concluded, cough occupy groups continue...