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PR Conversations with Thomas Stoeckle on PR for the 21st century

With the rapid changes in the communications landscape, including the technologies that enable/mediate communication, the skillset and job description of the PR practitioner is often in focus. More technical skills are in demand and...

PR and fake news – notes from a symposium

“Fake news” is 2017’s word of the year (or at least it is so in Australia). Joined by alternative facts and post-truth society, fake news is a signal to a changing trend in how...

Hero-centered storytelling

This year’s European Communication Summit has focused on collaboration. I had the pleasure of joining the summit as a speaker again this year and thus had a chance to revisit and renew a topic close...

Digital storytelling

I have been researching and writing quite actively about storytelling in the past months. What has started with my moderating the Play Video Conference last year and continued with a masterclass given at the...

Im Chat – PR Magazin interview with Andrea Fratini

I had the pleasure to be recently interviewed for PR Magazin, recipe a magazine dedicated to communicators in Germany and beyond, by Andrea Fratini, Director of Corporate Communications at the Bauer Media Group. The...