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measurePR

How to evaluate VR and AR for PR

AMEC’s Measurement Month has been incredibly busy, with loads of interesting events around the world, and some fantastic publications too. PRNews (usually focused on the North American communications market) had quite a full list...

AMECMM – KIDA conference in Bulgaria

November is not only a time to grow beards but also a month to talk about measurement and evaluation of communication. It is thus a time when under AMEC’s Measurement Month umbrella, communicators around...

PR: post-crisis measurement

GMP PR Romania has organised their second international conference dedicated to PR measurement. I was invited to join them again (I was thrilled but they say I have done a good job the first...