Toolkit: Corporate Volunteering Evaluation with Digital Storytelling
Download paper Executive Summary: Corporate volunteering is “an important vehicle for delivering care and compassion to causes and communities in need” (Grant, 2012: 589). Identified by Bussell and Forbes (2008) as the fastest-growing area of volunteering in North America and Western Europe, corporate volunteering…
What is Employer Branding? – GMP PR video
GMPPR in Romania has asked my thoughts about employer branding. They’re turning that into a mini-series. Below is the first episode: What is employer branding?
Hero-centered storytelling
This year’s European Communication Summit has focused on collaboration. I had the pleasure of joining the summit as a speaker again this year and thus had a chance to revisit and renew a topic close to my heart, my research and something I had spoken about…
3rd Employer Branding conference
The 3rd Employer Branding conference organized by Quadriga, the mission was ambitious: to follow the entire roadmap of developing an employer brand, encapsulated in ‘think – do – measure – learn’. My Twitter “Moments” summary captures some of the insights from the day. It’s been…