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Toolkit: Corporate Volunteering Evaluation with Digital Storytelling

Download paper   Executive Summary:  Corporate volunteering is “an important vehicle for delivering care and compassion to causes and communities in need” (Grant, 2012: 589). Identified by Bussell and Forbes (2008) as the fastest-growing...

What is Employer Branding? – GMP PR video

GMPPR in Romania has asked my thoughts about employer branding. They’re turning that into a mini-series. Below is the first episode: What is employer branding? https://www.facebook.com/gmppublicrelations/videos/1497360630373435/

Hero-centered storytelling

This year’s European Communication Summit has focused on collaboration. I had the pleasure of joining the summit as a speaker again this year and thus had a chance to revisit and renew a topic close...

3rd Employer Branding conference

The 3rd Employer Branding conference organized by Quadriga, the mission was ambitious: to follow the entire roadmap of developing an employer brand, encapsulated in ‘think – do – measure – learn’. My Twitter “Moments”...