Professor | Consultant | Speaker
(future of ) public relations | digital storytelling | social value
world citizen – polyglot – Fulbrighter
I am a digital humanist and public relations consultant. My work in recent years has been mostly focused the future of PR, gendered views of PR, (digital) storytelling and public relations evaluation and measurement and CSR.
I have served American and European clients, both from the profit and the non-profit sector including Netlog from Belgium, Help Our World from Brazil, Coca-Cola in Romania, Deloitte in the USA, Fresenius Kabi in Germany and Continental Tires. I have also spoken at various events in the world including the prestigious European Communication Summit (a full list of my industry and academic engagements is available on this website under the Consultancy and Research and Publications sections).
I have been recently appointed as Vice President of Quadriga University of Applied Sciences in Berlin where I continue to teach, research and carry out consultancy projects as Professor of Public Relations/Corporate Communications. Prior to my role here, I have held lecturing and research posts in the UK, Belgium and Bahrain.
Since 2015, I am chairing the Digital Communication Awards, an exciting competition celebrating innovation, creativity and strategic applications of digital communications. I am also a member of IPR’s Measurement Commission and have recently joined PRCA’ International University Advisory Group as Vice-Chair.
In 2019, I have launched Women in PR, a podcast series featuring interviews with women that have embraced PR (as research or practice or both) and made it shine.
I have graduated with a PhD from University of the West of Scotland, with a project focusing on framing China’s human rights during the Beijing 2008 Olympic Games as done by Olympic organizers, international advocacy groups, online traditional media outlets and their public. Prior to my doctorate I have studied Public Relations, Strategic Communication, Management and Business Communication in Romania, Belgium and the United States.