Professor | Consultant | Speaker
public relations | digital storytelling | (social) media (measurement) | CSR
world citizen – polyglot – Fulbrighter – geek – traveller
I am a digital humanist and public relations consultant specialized in digital and social media strategies working mainly with small and medium companies. I have served American and European clients, both from the profit and the non-profit sector including Netlog from Belgium, Help Our World from Brazil, Coca-Cola in Romania and Deloitte in the USA.
I am currently a Professor of Public Relations/Corporate Communications at Quadriga University of Applied Sciences in Berlin. Prior to my role here, I have held lecturing and research posts in the UK, Belgium and Bahrain.
Since 2015, I am chairing the Digital Communication Awards, an exciting competition celebrating innovation, creativity and strategic applications of digital communications. Also since 2015, I am a member of the core research team of the Asia-Pacific Communication Monitor, a large-scale survey associated with the European Communication Monitor and the Latin American Communication Monitor, assessing the trends and challenges in communication in the region.
I have graduated with a PhD from University of the West of Scotland, with a project focusing on framing China’s human rights during the Beijing 2008 Olympic Games as done by Olympic organizers, international advocacy groups, online traditional media outlets and their public. Prior to my doctorate I have studied Public Relations, Strategic Communication, Management and Business Communication in Romania, Belgium and the United States.