Social media monitoring tools in higher education – a conference paper

by anaadiconference, new media, researchPosted on No Comments

  Last week has been extremely busy with travels, prescription work, visit this site meetings and presentations both in Asia and Europe. It started with a lengthy journey to Thailand and a much expected participation in the 1st Marketing and Communication in Asia Conference, advice organized by Bournemouth University and Chulalongkorn University. It has been …

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Social media metrics and analytics

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  Throughout the years, viagra 40mg I had numerous occasions to speak about social media metrics and analytics, and even covered them in a variety of lectures and posts (see teaching @ Chulalongkorn University in Bankok, Thailand; the exercises for PR and Branding classes, the 30+ tools for twitter). However, the rapid changes in the …

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Social Media 4 Beginners: Facebook, Twitter, YouTube and WordPress tutorials

by anaadi#smcedu, new media, tools, WorkshopsPosted on No Comments

At the beginning of this month I wrote about the EuroBlog Social Media Award I have received for my use of social media for research and more. The University of the West of Scotland (where I pursue my PhD) picked up the news and shared it with the Scottish press. As a result of their …

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Social Media: Exercises 4 PR & Branding #HigherEd Classes

by anaadi#smcedu, new media, teachingPosted on One Comment

When teaching public relations, marketing communications or branding in a social media context, I have discovered that using social media audit exercises will provide students with a combo of analysis, analytics and strategy. When performed by communication companies or consultancies, the social media audit is used as a means appraising where the company is currently …

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