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social media strategy

New publication: ‘PESO’ media strategy shifts to ‘SOEP’

The first academic article reflecting on the results from the first Asia-Pacific Communication Monitor research which I coordinated last year has been now published. Published with Jim Macnamara, unhealthy  May Lwin and Ansgar Zerfass in Public Relations Review, the...

Salzburg Academy on Media and Global Change

  This year I had the pleasure to be invited to join the Salzburg Academy on Media and Global Change as a visiting scholar. Organized by the Salburg Global Media Seminar and hosted at...

The 3 key elements of Social Media Management

  A summary of the Social Media Management – content planning, prosthesis daily routine and tools workshop delivered on June 11 as part of BU’s Festival of Learning “Only organizations with big budgets do...

Social Media for Charities – in the press

  The Social media for charities event ran with Adido was a success. News about the event and associated initiative were also featured on BU’s News and Events website as well as on the...

Social media training for charities

  Today is was an excellent day when teaching, prothesis consultancy and practice were brought together.