Macnamara, J., Lwin, M., Adi, A., & Zerfass, A. (2016). ‘PESO’media strategy shifts to ‘SOEP’: Opportunities and ethical dilemmas. Public Relations Review. doi:10.1016/j.pubrev.2016.03.001
Adi, A. (2015) #publicrelations on Twitter: Pushers, Talkers, Influencers on Spamming PR and Job Hunting. Romanian Journal of Communication and Public Relations. 17 (3), 41-57.
Adi, A., Crisan, C. and Dinca, R.C. (2015) Stories, Heroes and Commercials. Spreading the Message across with a New Type of Responsibility. Management Dynamics in the Knowledge Economy. 3 (4), 749-764.
Adi, A. (2015). Occupy PR: An analysis of online media communications of Occupy Wall Street and Occupy London. Public Relations Review. 41 (4), 508-514.
Cheregi, B-F., and Adi, A. (2015) The visual framing of Romanian migrants in the national press: A social semiotic approach. The Romanian Journal of Journalism and Communication. 2 (48), 12-25.
Adi, A., (2014). Olympic humanitarianism: the fundamental principles of Olympism. Journal of Olympic History. 22 (3), 6-15.
Adi, A., Erickson, K. and Lilleker, D. (2014) Elite Tweets: Analysing the Twitter Communication Patterns of Labour Party Peers in the House of Lords. Policy & Internet. 6 (1), 1-27.
Adi, A. & Hobby, N. (2014) Social Media in Higher Education. 1st Corporate and Marketing Communications in Asia Conference. Bangkok, Thailand. Conference Proceedings .16-33.
Adi, A. (2013) Media Regulations and the Olympic Charter: a history of visible changes. Journal of Olympic History. 1, 48-57.
Adi, A. & Moloney, K. (2012) The importance of scale in Occupy movement protests: a case study of a local Occupy protest as a tool of communication through Public Relations and Social Media. Revista Internacional de Relaciones Publicas. 4(II), 97-12. http://dx.doi.org/10.5783/RIRP-4-2012-05-97-122
Adi, A (2012) Artistic Freedom at the Olympic Games. Culture @ the Olympics. 14 (3), 21-28.
Adi, A. (2009) Olympic Humanitarianism. Culture @ the Olympics. 11 (1), 13-16.
Adi, A. (2009) Event Review: The IOC’s International Forum on Sport, Peace and Development (IFSPD), Lausanne, 2009. Culture @ the Olympics. 11 (1), 1-7.