Social Media: Exercises 4 PR & Branding #HigherEd Classes
When teaching public relations, marketing communications or branding in a social media context, I have discovered that using social media audit exercises will provide students with a combo of analysis, analytics and strategy. When performed by communication companies or consultancies, the social media audit is…
Katho New Media – 6th edition
I have just finished delivering the 6th edition of the New Media course at Katho. This is the 3rd consecutive year when I join Katho for 2 weeks during each semester to deliver a course that I developed on my own and that combines theoretical…
I won EUPRERA’s Social Media Award!
At the beginning of this year I have entered my website in the EuroBlog Social Media Awards competition and was lucky enough to receive some support from colleagues and friends in the endeavor. Thank you to all of you who voted me because… I WON!…
Words: beautiful, meaningful, colorful
Word clouds are visualization of a given text based on the frequency of the words it contains. A word cloud generator will usually eliminate punctuation and common words and mostly display nouns. They follow a simple rule: the bigger the word, generic the more often…