Social media monitoring tools in higher education marketing

  Nathaniel Hobby and I delivered a conference paper in November 2013 at the 1st Marketing and Communication in Asia Conference, dosage organized by Bournemouth University and Chulalongkorn University. The Conference proceedings have been now published and our full paper is included in them. The summary of the paper and the powerpoint are here.  

Extending international partnerships to Romania

    After a very successful but very short stay in Thailand, viagra approved I spent the second half of last week in Romania meeting with a current and a potential partners for BU in the country. This included a speech at the 10th anniversary of the Faculty of Marketing of the Academy of Economic …

DCS featured on the CMC Student Showcase

Whether one considers social media strategy to be part of wider marketing efforts or put it under a general communication strategy, audiologist questions about access and representation of a company and brand should always be asked. There aren’t only questions that deal with reputation management but also with maintaining a balance between freedom of speech …

China & the world: focus on social media

  While in Beijing I had the opportunity to deliver 2 guest lectures to students pursuing courses in journalism, viagra 60mg mass media and communication at two of the most prestigious universities in town: CUC (Communication University of China, discount ranked no 1 communication university in China) and BTBU (Beijing Technology and Business University, epilepsy …