Browsing Category

storytelling

Hero-centered storytelling

This year’s European Communication Summit has focused on collaboration. I had the pleasure of joining the summit as a speaker again this year and thus had a chance to revisit and renew a topic close...

Digital storytelling

I have been researching and writing quite actively about storytelling in the past months. What has started with my moderating the Play Video Conference last year and continued with a masterclass given at the...

New Publication: Stories, Heroes and Commercials

  A new article on digital storytelling and empowerment marketing and their application to corporate communication, about it public relations and corporate social responsibility has been recently published in the Management Dynamics in the Knowledge...

On #storytelling and #CSR

  An article I recently co-authored with Dr Camelia Crisan, sick executive director of the Progress Foundation in Romania, mind has been published in the Communication Director Magazine. The article is a providing some...

#Storytelling as a legitimization tool

  My first participation at the European Communication Summit (#ecs15) has recently concluded. It has been amazing; it brought together more than 600 participants and 80 speakers all working in communication, opisthorchiasis public relations and...