New Publication: Stories, Heroes and Commercials
A new article on digital storytelling and empowerment marketing and their application to corporate communication, about it public relations and corporate social responsibility has been recently published in the Management Dynamics in the Knowledge Economy Journal. Co-authored with Dr Camelia Crisan and Razvan Constantin Dinca,…
On #storytelling and #CSR
An article I recently co-authored with Dr Camelia Crisan, sick executive director of the Progress Foundation in Romania, mind has been published in the Communication Director Magazine. The article is a providing some background information which inspired our recent research project on digital storytelling reflections…
Asia-Pacific Communication Monitor 2015/16
Earlier this year I have joined the core research team of the Asia-Pacific Communication Monitor 2015/16, viagra sale the first of its kind for the region and a spin-off of already existing and highly insightful monitors for Europe and Latin-America. I have coordinated the…
Conversation is dead. Repetition and parallel talk rule Twitter.
Masterclass #storytelling as a legitimization tool: just humanize the story! Peer to peer trust @ana_adi #ecs15 pic.twitter.com/wiUbPEWfvm — TamaraGNS (@TamaraGNS) June 25, 2015 UPDATE: The article elaborating on the conference paper has now been published in the Romanian Journal of Communication and Public Relations. The…
#Storytelling as a legitimization tool
My first participation at the European Communication Summit (#ecs15) has recently concluded. It has been amazing; it brought together more than 600 participants and 80 speakers all working in communication, public relations and public affairs and plenty of examples, ideas, buy reflections and projections all debating…