3rd Employer Branding conference
The 3rd Employer Branding conference organized by Quadriga, the mission was ambitious: to follow the entire roadmap of developing an employer brand, encapsulated in ‘think – do – measure – learn’. My Twitter “Moments” summary captures some of the insights from the day. It’s been…
PR Measurement interview in Delfi
In preparation of the PR Impact Awards, I also met with Jūratė Žuolytė from Delfi, Lithuania’s biggest online news platform, to discuss (what else) about PR measurement. I have to admit that she grilled me on why PR should be measured and how it can be…
Post-PR Impact Awards 2017
I have been looking forward to my visit to Vilnius and my participation to the PR Impact Awards 2017 and it was so great! It was at Lina Jakucioniene‘s invitation, an ambassador of the European Association of Communication Directors and Chairperson of the Board of Lithuanian…
PR Impact Awards 2017 – See you there!
Vilnius, here I come! I am really looking forward to joining Lithuania’s largest annual PR and Comms event (PR Impact Awards 2017) organized by the Lithuanian Public Relations Specialists’ Association and the Lithuanian Association of Public Relations Agencies. It is a conference-awards combo (speakers in the…
Social media and political communication in #posttruth times
One November evening (Nov 14, discount 2016) I had the pleasure to be part of an EACD Forum expert panel discussing the then recent results of the US presidential elections and their similarities with other elections in Europe and beyond. The video of the entire…