How to evaluate VR and AR for PR
AMEC’s Measurement Month has been incredibly busy, with loads of interesting events around the world, and some fantastic publications too. PRNews (usually focused on the North American communications market) had quite a full list dedicated to measurement, so needless to say, it feels fantastic to…
AMECMM – KIDA conference in Bulgaria
November is not only a time to grow beards but also a month to talk about measurement and evaluation of communication. It is thus a time when under AMEC’s Measurement Month umbrella, communicators around the world, talk (a bit more loudly) about the need for…
Toolkit: Corporate Volunteering Evaluation with Digital Storytelling
Download paper Executive Summary: Corporate volunteering is “an important vehicle for delivering care and compassion to causes and communities in need” (Grant, 2012: 589). Identified by Bussell and Forbes (2008) as the fastest-growing area of volunteering in North America and Western Europe, corporate volunteering…
Research: Instagram study on Romanian Presidential Elections is out now
#yeslavot is finally out. Our article (co-authored with Roman Gerodimos and Darren Lilleker, both from Bournemouth University) is finally out in Javnost – The Public. This is based on Instagram data we collected in 2014 during the second round of the Romanian Presidential elections and…
PR Conversations with Thomas Stoeckle on PR for the 21st century
With the rapid changes in the communications landscape, including the technologies that enable/mediate communication, the skillset and job description of the PR practitioner is often in focus. More technical skills are in demand and more focus is on measurement and evaluation (so research and critical…