Science Communication & Measurement – PARI 2017 workshop notes

I am these days in Garching, near Munchen, the home of the European Southern Observatory (an absolutely stunning and inspiring place) and the host of the PARI 2017 Workshop on Public Awareness of Research Infrastructures. This is an event dedicated to science communication (as I understand it) where scientists turned communicators and communicators with a passion for …

3rd Employer Branding conference

The 3rd Employer Branding conference organized by Quadriga, the mission was ambitious: to follow the entire roadmap of developing an employer brand, encapsulated in ‘think – do – measure – learn’. My Twitter “Moments” summary captures some of the insights from the day. It’s been a very busy two days, packed with very diverse presentations …

PR Measurement interview in Delfi

In preparation of the PR Impact Awards, I also met with JÅ«ratÄ— ŽuolytÄ— from Delfi, Lithuania’s biggest online news platform, to discuss (what else) about PR measurement.  I have to admit that she grilled me on why PR should be measured and how it can be done, teasing out a preview of my talk planned for …