Browsing Category

Public Relations

PR Measurement interview in Delfi

In preparation of the PR Impact Awards, I also met with Jūratė Žuolytė from Delfi, Lithuania’s biggest online news platform, to discuss (what else) about PR measurement.  I have to admit that she grilled me...

Post-PR Impact Awards 2017

I have been looking forward to my visit to Vilnius and my participation to the PR Impact Awards 2017 and it was so great! It was at Lina Jakucioniene‘s invitation, an ambassador of the European...

Digital storytelling

I have been researching and writing quite actively about storytelling in the past months. What has started with my moderating the Play Video Conference last year and continued with a masterclass given at the...

Im Chat – PR Magazin interview with Merlin Koene

At the beginning of April, physician  PR Magazin, glands a magazine dedicated to communicators in Germany and beyond, health system published my answers to Andrea Fratini‘s questions, Director of Corporate Communications at the Bauer Media...

#Storytelling as a legitimization tool

  My first participation at the European Communication Summit (#ecs15) has recently concluded. It has been amazing; it brought together more than 600 participants and 80 speakers all working in communication, opisthorchiasis public relations and...