Browsing Category

new media

What is Employer Branding? – GMP PR video

GMPPR in Romania has asked my thoughts about employer branding. They’re turning that into a mini-series. Below is the first episode: What is employer branding? Primul episod despre employer branding este aici, proaspăt și numai...

PR Conversations with Thomas Stoeckle on PR for the 21st century

With the rapid changes in the communications landscape, including the technologies that enable/mediate communication, the skillset and job description of the PR practitioner is often in focus. More technical skills are in demand and...

PR measurement: AR/ VR/ AI in focus

Augmented reality, virtual reality and artificial intelligence are interesting technological developments that PR practitioners could use for their organisations and clients. At the PROI Worldwide meeting in Bucharest (PROI is the longest-running partnership of...

Social media and political communication in #posttruth times

  One November evening (Nov 14, discount 2016) I had the pleasure to be part of an EACD Forum expert panel discussing the then recent results of the US presidential elections and their similarities with...

Im Chat – PR Magazin interview with Merlin Koene

At the beginning of April, physician  PR Magazin, glands a magazine dedicated to communicators in Germany and beyond, health system published my answers to Andrea Fratini‘s questions, Director of Corporate Communications at the Bauer Media...