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new media

PR measurement: AR/ VR/ AI in focus

Augmented reality, virtual reality and artificial intelligence are interesting technological developments that PR practitioners could use for their organisations and clients. At the PROI Worldwide meeting in Bucharest (PROI is the longest-running partnership of...

Social media and political communication in #posttruth times

  One November evening (Nov 14, discount 2016) I had the pleasure to be part of an EACD Forum expert panel discussing the then recent results of the US presidential elections and their similarities with...

Im Chat – PR Magazin interview with Merlin Koene

At the beginning of April, physician  PR Magazin, glands a magazine dedicated to communicators in Germany and beyond, health system published my answers to Andrea Fratini‘s questions, Director of Corporate Communications at the Bauer Media...

New Publication: Stories, Heroes and Commercials

  A new article on digital storytelling and empowerment marketing and their application to corporate communication, about it public relations and corporate social responsibility has been recently published in the Management Dynamics in the Knowledge...

On #storytelling and #CSR

  An article I recently co-authored with Dr Camelia Crisan, sick executive director of the Progress Foundation in Romania, mind has been published in the Communication Director Magazine. The article is a providing some...