Toolkit: Corporate Volunteering Evaluation with Digital Storytelling
Download paper Executive Summary: Corporate volunteering is “an important vehicle for delivering care and compassion to causes and communities in need” (Grant, 2012: 589). Identified by Bussell and Forbes (2008) as the fastest-growing area of volunteering in North America and Western Europe, corporate volunteering…
Research: Instagram study on Romanian Presidential Elections is out now
#yeslavot is finally out. Our article (co-authored with Roman Gerodimos and Darren Lilleker, both from Bournemouth University) is finally out in Javnost – The Public. This is based on Instagram data we collected in 2014 during the second round of the Romanian Presidential elections and…
What is Employer Branding? – GMP PR video
GMPPR in Romania has asked my thoughts about employer branding. They’re turning that into a mini-series. Below is the first episode: What is employer branding? Primul episod despre employer branding este aici, proaspăt și numai bun de vizionat! 🎉Astăzi aflăm ce este și de ce este…
#ICCC18 – crisis communication conference notes
I had the pleasure to moderate the 6th International Crisis Communication Conference which Quadriga University hosted during the 5th and 6th of April. Two intense days packed with panels, presentations, workshops and a simulation game and plenty of food for thought. A brief summary Prof. Dr….
PR Conversations with Thomas Stoeckle on PR for the 21st century
With the rapid changes in the communications landscape, including the technologies that enable/mediate communication, the skillset and job description of the PR practitioner is often in focus. More technical skills are in demand and more focus is on measurement and evaluation (so research and critical…