How to evaluate VR and AR for PR

AMEC’s Measurement Month has been incredibly busy, with loads of interesting events around the world, and some fantastic publications too. PRNews (usually focused on the North American communications market) had quite a full list dedicated to measurement, so needless to say, it feels fantastic to be part of it representing both Quadriga University of Applied …

AMECMM – KIDA conference in Bulgaria

November is not only a time to grow beards but also a month to talk about measurement and evaluation of communication. It is thus a time when under AMEC’s Measurement Month umbrella, communicators around the world, talk (a bit more loudly) about the need for measurement and evaluation, diss AVEs and think about how automation …