Vilnius, here I come! I am really looking forward to joining Lithuania’s largest annual PR and Comms event (PR Impact Awards 2017) organized by the Lithuanian Public Relations Specialists’ Association and the Lithuanian Association of Public Relations Agencies. It is a conference-awards combo (speakers in the morning, shortlisted projects and awards ceremony in the afternoon/evening) so it gives a good opportunity to see what experts (like me, ehem) perceive as “hot topics” in PR and how these are reflected (if at all) in practice.
I will speak about PR measurement and give some examples of how easy or complicated a task this can be. I will be sharing the slides after the talk (and some reflections too) but in the meantime here’s a lovely teaser: