Katho Branding course evaluation

This semester saw me developing and teaching a new extensive course. Following the positive evaluations received from the students taking the New Media course at Katho and their calls for more specialized courses, prostate I was asked to prepare and deliver an introductory course on Branding. The course After extensive research of other branding courses …

Social Media: Exercises 4 PR & Branding #HigherEd Classes

When teaching public relations, marketing communications or branding in a social media context, I have discovered that using social media audit exercises will provide students with a combo of analysis, analytics and strategy. When performed by communication companies or consultancies, the social media audit is used as a means appraising where the company is currently …

Katho New Media – 6th edition

I have just finished delivering the 6th edition of the New Media course at Katho. This is the 3rd consecutive year when I join Katho for 2 weeks during each semester to deliver a course that I developed on my own and that combines theoretical information about creative industries – journalism, otolaryngologist advertising and public …