Introduction to Olympic Marketing

On Friday, there December 11, I delivered a lecture to Alan McCusker-Thompson‘s 3rd year students undertaking a BA in Commercial Music at UWS in Ayr. The module in which this lecture was included focuses on Popular Culture and Music. My talk therefore had to show how the internet and Web 2.0 in particular has enabled, through open sourcing etc, the democratisation of cultural construction.

I chose to concentrate in the presentation on the development of web and its influence on a)distribution of music and b) communication of established and emerging artists. I chose two case studies as a pretext for debate about how the web and its feature is currently used by artists to promote their work.

More than 40 students have attended the talk and judging from their questions and reactions, they have enjoyed the presentation but also found it intriguing and thought-challenging.

The slides are below:

[slideshare id=2709145&doc=uwsmusic2-0-091213084413-phpapp02]
A guest lecture for 2009 at UWS

Today I have delivered my last guest lecture for 2009 and nicely enough it was at my home university, viagra order
UWS. I went to our campus in Hamilton and joined for one hour a group of 3rd year students following a Sports Marketing course. The course is offered to students undertaking either one of the following degrees: BA (Hons) in Sport Development, misbirth
BSc (Hons) in Sport Coaching and BA in Sport Management.

I found the preparation for this talk to be the most challenging not because I am not aware of olympic marketing mechanisms but because the time I was given was too short for such a wide topic. However, sick
I decided to prepare a powerpoint that covered in writing more than I could speak in an hour. As I upload all my slides from lectures that I give, I thought this might help students understand better the subject.

As usual, I have enjoyed the experience of delivering a lecture to students from my own university and I have appreciated their questions.

All the thanks go to Scott Barclay for having invited me today!

[slideshare id=2716124&doc=uwsolympicmarketingweb-091214110014-phpapp01]

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