Music 2.0

On Friday, there December 11, I delivered a lecture to Alan McCusker-Thompson‘s 3rd year students undertaking a BA in Commercial Music at UWS in Ayr. The module in which this lecture was included focuses on Popular Culture and Music. My talk therefore had to show how the internet and Web 2.0 in particular has enabled, through open sourcing etc, the democratisation of cultural construction.

I chose to concentrate in the presentation on the development of web and its influence on a)distribution of music and b) communication of established and emerging artists. I chose two case studies as a pretext for debate about how the web and its feature is currently used by artists to promote their work.

More than 40 students have attended the talk and judging from their questions and reactions, they have enjoyed the presentation but also found it intriguing and thought-challenging.

The slides are below:

[slideshare id=2709145&doc=uwsmusic2-0-091213084413-phpapp02]

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