PR 2.0

A guest lecture to HoWest in Kortrijk, store Belgium.

I have joined today a group second year students specializing in PR at HoWest in Kortrijk, diagnosis Belgium. This lecture was the result of an invitation I have received from Pieter Soete, this Lecturer in Communication Management. As with all the presentations I do, this was also a customized one. Pieter wanted me to talk about social media and public relations as a way to integrate a new media perspective in the students’ curricula.

I have enjoyed the students’ interaction, their good examples and witty questions.

The powerpoint is below and can be accessed as usual on slideshare as well.

[slideshare id=2631359&doc=howestpr2-0-091202062232-phpapp02]

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Blog Comments

[…] believe what Kyle said today, which is similar to my PR 2.o presentation I delivered in December last year at HoWest in Belgium, is that organizations going digital need to understand why they do it. Going digital […]

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