Future of Public Relations | AI in PR | Women in PR | Storytelling
FREE DOWNLOAD OF THE FULL REPORT It has been many months in the making. It started with an idea to follow up on the findings of the PR2025 study and on the observation that many use the term PR but mean different things by it. Thanks to PRCA’s invitation to join their University Advisory Group …
FREE DOWNLOAD In June this year, I have launched a call for contributions for a free ebook about Ai in PR/Comms. 3.5 months later, there’s a book: Artificial Intelligence in Public Relations and Communications: cases,reflections, and predictions – all 140+ pages, 16 authors from 6 countries packed with insight and thought provoking reviews and questions. …
I have moved to Berlin at the end of 2014 joining the marvelous team at Quadriga University of Applied Sciences looking to combine practice with research, and consultancy with teaching. I brought with me my international experience, curiosity and desire to learn. There has never been a dull moment since, and from now on even …
The COVID-19 pandemic has provided rich learning opportunities for public communicators: from positive, and unfortunately too often, also from negative examples. From the difficulties of relaying scientific information to publics and political partisanship colliding with public health interests, to the ‘misinfodemic’ (in particular, but not only, on social media) exacerbating the pandemic, to HR departments …
ACCESS HERE FOR FREE 10 months ago Thomas Stoeckle and I were launching the call for papers for the special edition of ESSACHESS – Journal for Communication Studies focusing on the future of PR. We were in the mid-pandemic. The edition is now complete and available to read, download, share and discuss. It features 7 …
FREE DOWNLOAD At the time of the COVID-19 pandemic when women’s research outputsdwindled (Fazackerley, 2020) and many practitioners’ levels of pressureand stress increased due to a higher demand for communication servicescoinciding with the reduced access to support services including childcare,this book aims to reflect on the progress made so far and contribute tokeeping the discussion …
What started a couple of years ago with me questioning students about the missing voices in PR history and continued with one of them wanting to focus their thesis on women telling their stories about getting in or out of PR, ended up with a podcast. Women in PR released its first episode on SoundCloud …
Earlier this year I have been interviewed by Inpuncto, the newsletter of PilotProjekt, about corporate communications and AI. This was right before the results of #PR2025 were released and after my contribution to AMEC’s Measurement Month on measuring VR (virtual reality) and AR (augmented reality) for PR. The interview has been translated in German. The …
A collection of articles, research updates and solutions for a rising trend FREE DOWNLOAD One of 2019’s most prominent theme for PR/Comms was business with purpose, a new take and a mixture, it felt to me, between Kramer & Porter’s creating shared value (CSV) concept and Simon Sinek’s “start with why”. In a sense, the …
DOWNLOAD THE FULL REPORT HERE During November 2018 and March 2019 I have been running a Delphi method study investigating the trends, competences, solutions and responsibilities for development for development for PR/Comms in the mid-term. It started off as a discussion and debate about communicators are ready for a tech-driven future (whether they would work …
Read more “PR2025 – future-proofing PR/Comms (free download)”
an interview with Dr Liz Yeomans Summary In this episode of Women in PR, host Ana Adi discusses the feminization of public relations and the concept of emotional labor with Dr. Liz Yeormans. They explore how emotional labor applies to PR, the gender dynamics within the profession, the impact of unconscious bias on the gender …
Read more “Gender dynamics and emotional labor in Public Relations explained”
Ana Adi · #24 Teodora Takacs_Women in PR with Ana Adi In this episode, Teodora Takacs shares her unexpected journey into the field of communication, detailing how her career evolved from a university clerk to a marketing manager. She discusses the importance of continuous learning, the role of personal projects in enhancing creativity, and the …
Read more “Teodora Takacs’s value of side-projects to fuel personal growth”
In this episode of Women in PR, I speak with Jonah Burke, the Global Managing Director of AMEC, about the critical importance of measurement and evaluation in public relations. We discuss the challenges of navigating a male-dominated measurement field, the role of technology in shaping the future of PR, and the necessity of critical thinking …
Read more “On the power of measurement and embracing technology in PR with Johna Burke”
Ana Adi · #23 Katie Place_Women in PR with Ana Adi In this conversation of the Women in PR series, Katie shares her journey into public relations, discussing her experiences with gender inequality and the importance of diversity in the field. She highlights her research on the intersectionality of gender and race in PR, the …
Read more “Katie Place’s research on intersectionality and diversity in PR practice”
Ana Adi · #22 Heather Young_Women in PR with Ana Adi Ana Adi · #22 Heather Young_Women in PR with Ana Adi Here are more episodes and transcripts of the Women in PR podcast. Episode summary (AI generated) In this conversation, Heather shares her journey from Canada to Japan, detailing her career in public relations …
Read more “From Canada to Japan: Heather Young’s unique PR Journey”