Future of Public Relations | AI in PR | Women in PR | Storytelling
FREE DOWNLOAD OF THE FULL REPORT It has been many months in the making. It started with an idea to follow up on the findings of the PR2025 study and on the observation that many use the term PR but mean different things by it. Thanks to PRCA’s invitation to join their University Advisory Group …
FREE DOWNLOAD In June this year, I have launched a call for contributions for a free ebook about Ai in PR/Comms. 3.5 months later, there’s a book: Artificial Intelligence in Public Relations and Communications: cases,reflections, and predictions – all 140+ pages, 16 authors from 6 countries packed with insight and thought provoking reviews and questions. …
I have moved to Berlin at the end of 2014 joining the marvelous team at Quadriga University of Applied Sciences looking to combine practice with research, and consultancy with teaching. I brought with me my international experience, curiosity and desire to learn. There has never been a dull moment since, and from now on even …
The COVID-19 pandemic has provided rich learning opportunities for public communicators: from positive, and unfortunately too often, also from negative examples. From the difficulties of relaying scientific information to publics and political partisanship colliding with public health interests, to the ‘misinfodemic’ (in particular, but not only, on social media) exacerbating the pandemic, to HR departments …
ACCESS HERE FOR FREE 10 months ago Thomas Stoeckle and I were launching the call for papers for the special edition of ESSACHESS – Journal for Communication Studies focusing on the future of PR. We were in the mid-pandemic. The edition is now complete and available to read, download, share and discuss. It features 7 …
FREE DOWNLOAD At the time of the COVID-19 pandemic when women’s research outputsdwindled (Fazackerley, 2020) and many practitioners’ levels of pressureand stress increased due to a higher demand for communication servicescoinciding with the reduced access to support services including childcare,this book aims to reflect on the progress made so far and contribute tokeeping the discussion …
What started a couple of years ago with me questioning students about the missing voices in PR history and continued with one of them wanting to focus their thesis on women telling their stories about getting in or out of PR, ended up with a podcast. Women in PR released its first episode on SoundCloud …
Earlier this year I have been interviewed by Inpuncto, the newsletter of PilotProjekt, about corporate communications and AI. This was right before the results of #PR2025 were released and after my contribution to AMEC’s Measurement Month on measuring VR (virtual reality) and AR (augmented reality) for PR. The interview has been translated in German. The …
A collection of articles, research updates and solutions for a rising trend FREE DOWNLOAD One of 2019’s most prominent theme for PR/Comms was business with purpose, a new take and a mixture, it felt to me, between Kramer & Porter’s creating shared value (CSV) concept and Simon Sinek’s “start with why”. In a sense, the …
DOWNLOAD THE FULL REPORT HERE During November 2018 and March 2019 I have been running a Delphi method study investigating the trends, competences, solutions and responsibilities for development for development for PR/Comms in the mid-term. It started off as a discussion and debate about communicators are ready for a tech-driven future (whether they would work …
Read more “PR2025 – future-proofing PR/Comms (free download)”
Anke Schmidt’s journey and Women in PR interview In this conversation of the Women in PR podcast, Anke Schmidt shares her journey into public relations, beginning with an internship in France that sparked her interest in intercultural communication. She discusses her extensive experience working in Asia-Pacific as a communications leader for BASF, highlighting the cultural …
Read more “The Art of Indirect Influence: Leading Global Communications Teams”
a podcast episose with Dr Teerada Chongkolrattanaporn In this conversation, Ana Adi and Ne discuss the evolution and significance of public relations (PR), particularly in the context of climate change campaigns and the application of framing theory. Ne shares her journey from academia to becoming the head of a PR department, emphasizing the power of …
An interview with Monique Zytnik In this conversation, Monique Zytnik shares her unique journey from being a physiotherapist to a public relations expert, discussing her experiences in Berlin and the inspiration behind her book on internal communication in the age of AI. She emphasizes the importance of understanding communication models, stakeholder mapping, and the impact …
Read more “Navigating Internal Communication in the Age of AI”
New podcast episode with Dr Shannon Bowen Ana Adi · #28 Shannon Bowen_Women in PR with Ana Adi In this conversation, Shannon discusses her journey into public relations, emphasizing the importance of ethics in data usage and communication. She highlights the challenges posed by AI in the field, particularly regarding misinformation and data manipulation. Shannon …
Sarah Waddington’s journey and recipes for an inclusive PR In this conversation, Sarah Waddington shares her journey into public relations, discussing the challenges women face in the industry, particularly regarding the glass ceiling. She highlights the importance of social mobility and the need for diversity and inclusion within PR. Sarah emphasizes the role of research …